A lot of digital marketers talk about the importance of leads and conversions. We’re no exception. We often even use the terms interchangeably. This is incorrect. Leads and conversions are actually two very different metrics. They are the difference between someone asking a store clerk for help and someone actually purchasing something. By using them...
The language of marketing has always been designed to isolate clients. Marketers use technical jargon to upsell and confuse prospective clients; an unethical power play. Well, here at Mockingbird we’re trying to tear down those walls. By providing definitions, we’re opening doors to the tough questions. We’ll start by talking about the Marketing Funnel. ...
Ahrefs has a plethora of useful tools and resources. Since the publishing of that post, a few new features have been added. One of these features in the “Internal Backlinks” tab: What Does it Do? Put simply, it shows which pages link to which pages, all within your website. Internal linking is important for site...
There are countless ways to check your website’s backlink network, from ahrefs.com to Google Search console. Not surprisingly, there tend to be inconsistencies between reporting platforms. It’s a good idea to check in regularly in multiple places to make sure you know what’s going on from all angles. That’s what we did recently. Here’s what...
Getting a good review is one of the best things for you as a business. It’s a great feeling to receive affirmation from a client that you provided superior service, as well the fact that it helps to persuade potential clients to hire your firm. It can be frustrating as a business owner when you...
Do you know who has access (or ownership) of your Google Ads account? Odds are, there are some old agencies or employees that still have access to your entire account. You may want to kick them out, or if you started working with someone new, you may want to give them access (with proper permission...
CPC? What is that? CTR? What does that mean? Impression share? Who am I sharing this with? There are many useful metrics within Google Ads to gauge how well your ads are performing. Unfortunately, Google has not made it very easy to find out what these metrics mean within the tool. Thankfully, we have created...
Is your law firm getting overwhelmed with emails and cold calls from lead generation companies trying to sell you local leads? Next time they call, take a moment and ask them where and how they are generating these leads. It is very likely that they are stealing the leads right from under you and selling...