The legal directory, Avvo looks to be in complete SEO meltdown mode. As the guy who architected Avvo’s SEO ascendancy, I take no level of schadenfreude in this… but four different data points over the past few months suggest to me that Avvo is suffering a complete SEO traffic meltdown. Avvo was sold to Internet...
Laws of UX are a collection of design heuristics created by Jon Yablonski to help designers leverage psychology to create more human-centered experiences. You can find explanations for each law on the website lawsofux.com, as well as an in-depth case study regarding his thought process on his website, jonyablonski.com This will be a series of...
A lot of digital marketers talk about the importance of leads and conversions. We’re no exception. We often even use the terms interchangeably. This is incorrect. Leads and conversions are actually two very different metrics. They are the difference between someone asking a store clerk for help and someone actually purchasing something. By using them...
The language of marketing has always been designed to isolate clients. Marketers use technical jargon to upsell and confuse prospective clients; an unethical power play. Well, here at Mockingbird we’re trying to tear down those walls. By providing definitions, we’re opening doors to the tough questions. We’ll start by talking about the Marketing Funnel. ...
Ahrefs has a plethora of useful tools and resources. Since the publishing of that post, a few new features have been added. One of these features in the “Internal Backlinks” tab: What Does it Do? Put simply, it shows which pages link to which pages, all within your website. Internal linking is important for site...
There are countless ways to check your website’s backlink network, from ahrefs.com to Google Search console. Not surprisingly, there tend to be inconsistencies between reporting platforms. It’s a good idea to check in regularly in multiple places to make sure you know what’s going on from all angles. That’s what we did recently. Here’s what...
Getting a good review is one of the best things for you as a business. It’s a great feeling to receive affirmation from a client that you provided superior service, as well the fact that it helps to persuade potential clients to hire your firm. It can be frustrating as a business owner when you...
Do you know who has access (or ownership) of your Google Ads account? Odds are, there are some old agencies or employees that still have access to your entire account. You may want to kick them out, or if you started working with someone new, you may want to give them access (with proper permission...