When a law firm starts an engagement with our marketing agency, we always setup our reporting and infrastructure. This includes call tracking. We communicate the value of this during the “sales” process. I like to think it’s what makes our law firm marketing services more attractive than the competition’s. Once this setup has been completed,...
Back in October of last year, Mockingbird received another Cease and Desist Demand – this time from Jesse Brodsky at Lawyer’s of Distinction. Turns out he was miffed at our post “When the Top 10% Means Nothing” which exposed his company, Lawyers of Distinction’s Top 10% Award as a charlatan scam. In short, Jesse makes...
For this tutorial, I use examples and link to resources that explain how to transfer a domain name from GoDaddy to Namecheap. These specific examples will vary depending on which registrar you’re transferring from and which registrar you transfer to, however, this complete guide can serve as a basic outline for most registrars. Cool blog Robert, just...
Be honest: how many email accounts do you have? Now actually be honest: How many email accounts do you use? If your answer is “one” to both questions, congratulations! You win at the internet! If it took you a while to count, please read on. Logging in to tools is a major reason why many...
Short answer: Yes. Medium answer: It’s best practice for you to do so, but not required by law unless you do business in the state of California and/or target children under the age of 13. Long answer: Read on. What is a Privacy Policy? A privacy policy is generally a page on your website letting...
Picture this hypothetical website disaster: You are completely overhauling the website for your law firm. You switch domains, implement a beautiful redesign, and migrate all the content from the old site to the new one. One week after launching your new site and pulling the plug on the old one, you notice your traffic has...
What is an HTML Sitemap? An HTML Sitemap is a page on your website with links to every single page of important content on your website. Any pages on your site that can be indexed by search or are navigable from your menus should be linked to by your sitemap page! But I already have an XML Sitemap! An...
I have a confession to make. Nearly half of my success as a content marketer has been thanks to Reddit. Reddit.com is a place where people post links to their content, or questions for the community, and have other people vote on whether it is good or not. The more upvotes that a link gets, the more...