All Post

Evaluating the Value of a Backlink

It has been well established that a strong backlink profile is a key ingredient in the SEO mix. Upperranks has gone so far as to dub backlinks “the most important Google ranking factor.” But not all backlinks are created equally. So what are the factors that influence the value of a backlink? Domain Strength Perhaps...

View Post

Laws of UX Series: Miller’s Law, Peak-End Rule, and the Serial Position Effect.

Laws of UX are a collection of design heuristics created by Jon Yablonski to help designers leverage psychology to create more human-centered experiences. You can find explanations for each law on the website lawsofux.com, as well as an in-depth case study regarding his thought process on his website, jonyablonski.com This will be a series of...

View Post

What Happens When There’s No Anchor Text?

You may be familiar with the idea of anchor text, the words you click to follow a link on a website. You may also be aware that that anchor text has importance from an SEO perspective. So what happens when a website sends a link with no anchor text, just a raw, or, “naked” url...

View Post

Using Actionable Language That Converts Users Into Leads

Attorneys, Use Actionable Language That Converts users! Actionable Language puts your clients at ease, safe in knowing that you’re going to help them successfully navigate the law. It Starts by understanding you’re a guide through the legal system. You’re experienced practicing the law, and when it comes to your practice areas, sharing that knowledge helps...

View Post

Yoast Search Appearance Settings: Best Practice Set Up for Law Firms

Yoast is an SEO plugin that can help your website meet the “highest technical SEO standards.” One important feature is its ability to control how your site appears in search results. The search appearance settings include: general, content types, media, taxonomies, archives, breadcrumbs, and RSS. In this article we will review the best practices set...

View Post

Laws of UX Series: Law of Proximity, Law of Similarity and the Law of Uniform Connectedness.

Laws of UX are a collection of design heuristics created by Jon Yablonski to help designers leverage psychology to create more human-centered experiences. You can find explanations for each law on the website lawsofux.com, as well as an in-depth case study regarding his thought process on his website, jonyablonski.com This will be a series of...

View Post

Law firm websites serving up foreign porn….

So as expected from the flagrantly clickbaity title, there’s little redeemable content in what follows.  You should probably stop reading now, but you won’t because you are wondering where this post is going and whether or the Mockingbird blog was hacked (it wasn’t). The moral of the story, is that Google results are sometimes entirely...

View Post

Laws of UX Series: Hick’s Law, Jakob’s Law and the Law of Common Region.

Laws of UX are a collection of design heuristics created by Jon Yablonski to help designers leverage psychology to create more human-centered experiences. You can find explanations for each law on the website lawsofux.com, as well as an in-depth case study regarding his thought process on his website, jonyablonski.com This will be a series of...

View Post