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What Happens When There’s No Anchor Text?

You may be familiar with the idea of anchor text, the words you click to follow a link on a website. You may also be aware that that anchor text has importance from an SEO perspective. So what happens when a website sends a link with no anchor text, just a raw, or, “naked” url...

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Using Actionable Language That Converts Users Into Leads

Attorneys, Use Actionable Language That Converts users! Actionable Language puts your clients at ease, safe in knowing that you’re going to help them successfully navigate the law. It Starts by understanding you’re a guide through the legal system. You’re experienced practicing the law, and when it comes to your practice areas, sharing that knowledge helps...

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Yoast Search Appearance Settings: Best Practice Set Up for Law Firms

Yoast is an SEO plugin that can help your website meet the “highest technical SEO standards.” One important feature is its ability to control how your site appears in search results. The search appearance settings include: general, content types, media, taxonomies, archives, breadcrumbs, and RSS. In this article we will review the best practices set...

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Laws of UX Series: Law of Proximity, Law of Similarity and the Law of Uniform Connectedness.

Laws of UX are a collection of design heuristics created by Jon Yablonski to help designers leverage psychology to create more human-centered experiences. You can find explanations for each law on the website lawsofux.com, as well as an in-depth case study regarding his thought process on his website, jonyablonski.com This will be a series of...

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Law firm websites serving up foreign porn….

So as expected from the flagrantly clickbaity title, there’s little redeemable content in what follows.  You should probably stop reading now, but you won’t because you are wondering where this post is going and whether or the Mockingbird blog was hacked (it wasn’t). The moral of the story, is that Google results are sometimes entirely...

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Laws of UX Series: Hick’s Law, Jakob’s Law and the Law of Common Region.

Laws of UX are a collection of design heuristics created by Jon Yablonski to help designers leverage psychology to create more human-centered experiences. You can find explanations for each law on the website lawsofux.com, as well as an in-depth case study regarding his thought process on his website, jonyablonski.com This will be a series of...

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Avvo in SEO Traffic Free Fall

The legal directory, Avvo looks to be in complete SEO meltdown mode.  As the guy who architected Avvo’s SEO ascendancy, I take no level of schadenfreude in this… but four different data points over the past few months suggest to me that Avvo is suffering a complete SEO traffic meltdown. Avvo was sold to Internet...

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Laws of UX Series: Aesthetic Usability Effect, Doherty Threshold and Fitts’s Law

Laws of UX are a collection of design heuristics created by Jon Yablonski to help designers leverage psychology to create more human-centered experiences. You can find explanations for each law on the website lawsofux.com, as well as an in-depth case study regarding his thought process on his website, jonyablonski.com This will be a series of...

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