Short answer: Yes. Medium answer: It’s best practice for you to do so, but not required by law unless you do business in the state of California and/or target children under the age of 13. Long answer: Read on. What is a Privacy Policy? A privacy policy is generally a page on your website letting...
Picture this hypothetical website disaster: You are completely overhauling the website for your law firm. You switch domains, implement a beautiful redesign, and migrate all the content from the old site to the new one. One week after launching your new site and pulling the plug on the old one, you notice your traffic has...
What is an HTML Sitemap? An HTML Sitemap is a page on your website with links to every single page of important content on your website. Any pages on your site that can be indexed by search or are navigable from your menus should be linked to by your sitemap page! But I already have an XML Sitemap! An...
I have a confession to make. Nearly half of my success as a content marketer has been thanks to Reddit. Reddit.com is a place where people post links to their content, or questions for the community, and have other people vote on whether it is good or not. The more upvotes that a link gets, the more...
Got another call from a client . . . a big client with lots of lawyers . . . asking me about one of his brand spanking new attorneys who has just been bestowed an award as a Top 10 Personal Injury Attorney in his state by The American Institute of Personal Injury Attorneys. My clients...
