The North Carolina Bar has Google’s new ad unit – the Local Service Ad squarely in their sites, and frankly, I’m surprised it’s taken this long. I’m not suggesting this is the right move, just that I was expecting a reaction earlier (and probably from Florida). The Bar’s beef? The routing and recording of the...
HubSpot recently released an integration with Clio Manage! You can find the integration within HubSpot’s marketplace. This is fantastic! For those who aren’t familiar with HubSpot, they are on a mission to help companies simplify their tech stack and become the “Hub” for all of it. No, seriously. All of it. We are on a...
82% of podcasts fail. If you are thinking about starting a podcast to market your law practice, stop. Don’t do it. And stop listening to marketers who don’t know what it takes to not only produce but to start and grow a successful podcast. Let’s face it – if you are reading this post, you...
It has been well established that a strong backlink profile is a key ingredient in the SEO mix. Upperranks has gone so far as to dub backlinks “the most important Google ranking factor.” But not all backlinks are created equally. So what are the factors that influence the value of a backlink? Domain Strength Perhaps...
Laws of UX are a collection of design heuristics created by Jon Yablonski to help designers leverage psychology to create more human-centered experiences. You can find explanations for each law on the website lawsofux.com, as well as an in-depth case study regarding his thought process on his website, jonyablonski.com This will be a series of...
You may be familiar with the idea of anchor text, the words you click to follow a link on a website. You may also be aware that that anchor text has importance from an SEO perspective. So what happens when a website sends a link with no anchor text, just a raw, or, “naked” url...
Attorneys, Use Actionable Language That Converts users! Actionable Language puts your clients at ease, safe in knowing that you’re going to help them successfully navigate the law. It Starts by understanding you’re a guide through the legal system. You’re experienced practicing the law, and when it comes to your practice areas, sharing that knowledge helps...
Yoast is an SEO plugin that can help your website meet the “highest technical SEO standards.” One important feature is its ability to control how your site appears in search results. The search appearance settings include: general, content types, media, taxonomies, archives, breadcrumbs, and RSS. In this article we will review the best practices set...
