All Blog Posts

May 14, 2024

LSA now means Lets Screw Attorneys

Google's Local Service Ads are now enabling a feature to let the end user message multiple law firms. See the image to the right "Message…

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May 13, 2024

How We Tripled Leads for a PI Firm in 12 Months

Let me not bury the lead: We cut 77% of the content on a law firm's website and improved lead conversion rate by almost 3x.…

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April 29, 2024

Sloppy Code and Losing Clients to Competitors….

First things first... I don't have a horse in this race and I didn't even find the example (Hat tip: my good buddy, Gyi.)  But...…

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November 8, 2023

Tony Colleluori Taught me to Love Lawyers

The first time I ever met Tony, he interrupted and upbraided me in front of about 400 lawyers at a New York Bar Association event.…

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June 15, 2023

When SEO Wins Create Fewer Clients

We recently reviewed two law firm's reports showcasing Traffic and Leads that showcased two diametrically opposed Traffic/Lead patterns - one of which showcases a counter…

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June 1, 2023

Search Generative Experience for Lawyers – What We Know

From a marketing perspective, the real magic of AI generated content is not the efficient propogation of more and more legal content - but instead, …

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March 21, 2023

Is Ngage’s Chat Selling Your Leads?

To not bury the lead (sorry for the pun): yes, Ngage is funneling leads who contacted your firm through their Chat product to other law…

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October 7, 2022

ALERT: Google Business Profile Suspensions

[embed]https://youtu.be/z3zVV5_KZXM[/embed] In general, agencies who rely on fear for their marketing annoy me, but this is a situation in which Google's moves have massive ramifications,…

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September 4, 2022

Dark Social Done Right: Dean Blachford’s Charity Softball Tournament

I've talked and written recently about Dark Social for Law Firms.  I keep getting asked for examples of firms that are doing it right.  In…

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