All Blog Posts

LSA now means Lets Screw Attorneys
Google's Local Service Ads are now enabling a feature to let the end user message multiple law firms. See the image to the right "Message…
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How We Tripled Leads for a PI Firm in 12 Months
Let me not bury the lead: We cut 77% of the content on a law firm's website and improved lead conversion rate by almost 3x.…
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Sloppy Code and Losing Clients to Competitors….
First things first... I don't have a horse in this race and I didn't even find the example (Hat tip: my good buddy, Gyi.) But...…
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Tony Colleluori Taught me to Love Lawyers
The first time I ever met Tony, he interrupted and upbraided me in front of about 400 lawyers at a New York Bar Association event.…
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When SEO Wins Create Fewer Clients
We recently reviewed two law firm's reports showcasing Traffic and Leads that showcased two diametrically opposed Traffic/Lead patterns - one of which showcases a counter…
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Search Generative Experience for Lawyers – What We Know
From a marketing perspective, the real magic of AI generated content is not the efficient propogation of more and more legal content - but instead, …
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Is Ngage’s Chat Selling Your Leads?
To not bury the lead (sorry for the pun): yes, Ngage is funneling leads who contacted your firm through their Chat product to other law…
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ALERT: Google Business Profile Suspensions
[embed]https://youtu.be/z3zVV5_KZXM[/embed] In general, agencies who rely on fear for their marketing annoy me, but this is a situation in which Google's moves have massive ramifications,…
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Dark Social Done Right: Dean Blachford’s Charity Softball Tournament
I've talked and written recently about Dark Social for Law Firms. I keep getting asked for examples of firms that are doing it right. In…
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