All Blog Posts

The Quickest Way to Piss of Your Customers
Is there a quicker way to piss of a customer than making them feel like you don't care? For firms handling intake, one of the…
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In Defense of Location-Based Hero Images
We’ve all been there: you want to build your website, you have a homepage, and you don’t know what to put as the hero image.…
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The Role of Privacy in Digital Marketing in 2020
Privacy is an increasingly relevant issue in the marketing industry as technology gets more advanced and workarounds for data compliance get smarter by the day.…
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Responsive Ads Might Be Your Best Option
Google Ads offers a variety of ad options, but none might be better for small businesses than Responsive Ads, both search and display. We might…
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When Snippets Don’t Help
It’s general knowledge that ranking highly on Google is a good thing. It drives traffic, improves authority by making it more accessible, and increases brand…
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High Funnel vs Low Funnel Marketing: Knowing Your Jargon
The language of marketing has always been designed to isolate clients. Marketers use technical jargon to upsell and confuse prospective clients; an unethical power play.…
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Recent Google Update Winding Down
The still as-of-yet unannounced Google update seems to be coming to a slow close for the legal industry. The update has been largely affecting…
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The Ultimate Citation/Directory Listing Checklist
Running a business online can feel like trying to cook with multiple burners. There’s a lot to keep track of and if you forget about…
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A Guide to Using Ahrefs’ Internal Backlinks Tool
Ahrefs has a plethora of useful tools and resources. Since the publishing of that post, a few new features have been added. One of these…
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