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LexBlog’s Kevin O’Keefe is Dead Wrong: SEO Does Matter

I can’t tell if the parrot on the ball is dancing or in love.  But Google thinks that Rick’s George’s legal technology blog is about parrots and tennis balls.  We’ll come back to this later…. I’ve been reading LexBlog founder, Kevin O’Keefe’s anti-SEO commentary for years now and suffice to say, he and I sit...

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For In-House Marketing Superheros

We know what its like for the in-house law firm marketer.  High expectations, huge responsibilities and an increasingly wide array of technical skills to maintain a “ninja” level of expertise in. You’re the sole marketer on an island surround by lawyers – wearing many hats with aplomb – Technical Problem Solver, Skilled WordPress Webmaster, Public...

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Should Your Law Firm’s Website Have a Privacy Policy?

Short answer: Yes. Medium answer: It’s best practice for you to do so, but not required by law unless you do business in the state of California and/or target children under the age of 13. Long answer: Read on. What is a Privacy Policy? A privacy policy is generally a page on your website letting...

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What the Sunsetting of Google’s Universal Analytics Means for Law Firms

Mark your calendars: on July 1st, 2023 Google will stop registering data with Google Analytics version: Universal Analytics. (Note if you are using Google 360 – you have till October 1, 2023 to make the switch.) While it’s not time to panic (yet), there are very very significant changes coming – primarily around an increasingly...

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