Starting the first week of March, we noticed a massive uptick on most of our sites for any query that included the search term “lawyer.” Sites that were relatively flat in clicks saw a sudden increase in action to the site, all for these lawyer-centric terms. The vast majority of these clicks are coming from...
The integration of SEO, artificial intelligence (AI), and voice search is not just a trend, it is the permanent future of SEO. This will reshape entire digital marketing strategies and change our perception of the balance between human imagination and the power of artificial intelligence. As an SEO professional since 2009, I’ve witnessed firsthand how...
Many of you have undoubtedly heard something about the brewing fight between WordPress.org and WP Engine, so we wanted to take a moment to put everyone at ease and let you know how this will or will not impact your Mockingbird hosted websites. Mockingbird has been hosting our websites on WP Engine since 2017 and...
GNGF Bought by Scorpion Well – the rumors from 2 weeks ago turned true… last week, Scorpion purchased digital legal marketing agency, GNGF (or Get Noticed, Get Found for those of you in the game for a while.) There’s been online forum chatter amongst their clients as to what this means. I’ve talked with 4...
So let me start with… this isn’t my post. It was sent to me in response to some of the recent posts I’ve made about how Google has evolved both their PPC and more recently, their LSA tactics to deliberately squeeze more money out of advertisers without adding any more value and obfuscated those moves...
The first time I ever met Tony, he interrupted and upbraided me in front of about 400 lawyers at a New York Bar Association event. I just learned from Jeena Belil’s Facebook post that Tony died and I write this hoping that one day his sons might come across this post. I don’t write blog...
The North Carolina Bar has Google’s new ad unit – the Local Service Ad squarely in their sites, and frankly, I’m surprised it’s taken this long. I’m not suggesting this is the right move, just that I was expecting a reaction earlier (and probably from Florida). The Bar’s beef? The routing and recording of the...
It has been well established that a strong backlink profile is a key ingredient in the SEO mix. Upperranks has gone so far as to dub backlinks “the most important Google ranking factor.” But not all backlinks are created equally. So what are the factors that influence the value of a backlink? Domain Strength Perhaps...