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Attorneys, Use Actionable Language That Converts users! Actionable Language puts your clients at ease, safe in knowing that you’re going to help them successfully navigate the law. It Starts by understanding you’re a guide through the legal system. You’re experienced practicing the law, and when it comes to your practice areas, sharing that knowledge helps...

The language of marketing has always been designed to isolate clients. Marketers use technical jargon to upsell and confuse prospective clients; an unethical power play. Well, here at Mockingbird we’re trying to tear down those walls. By providing definitions, we’re opening doors to the tough questions. We’ll start by talking about the Marketing Funnel.  ...