I’ve been around Google for a long time… this is one of the Top 3 most concerning things I’ve ever seen coming out of Mountainview. In a quiet email announcement sent out to LSA advertisers, Google asserts that they have full access to use at their own discretion any content contained in a Local Services...
Webinar Wednesday: Conrad Saam in Conversation with VP of Services Christian Swanson about Advertising. Webinar recorded on Wednesday, January 19th Join the newsletter to be notified of webinars, podcast episodes, and much more! ...
82% of podcasts fail. If you are thinking about starting a podcast to market your law practice, stop. Don’t do it. And stop listening to marketers who don’t know what it takes to not only produce but to start and grow a successful podcast. Let’s face it – if you are reading this post, you...
A lot of digital marketers talk about the importance of leads and conversions. We’re no exception. We often even use the terms interchangeably. This is incorrect. Leads and conversions are actually two very different metrics. They are the difference between someone asking a store clerk for help and someone actually purchasing something. By using them...
The language of marketing has always been designed to isolate clients. Marketers use technical jargon to upsell and confuse prospective clients; an unethical power play. Well, here at Mockingbird we’re trying to tear down those walls. By providing definitions, we’re opening doors to the tough questions. We’ll start by talking about the Marketing Funnel. ...
Do you know who has access (or ownership) of your Google Ads account? Odds are, there are some old agencies or employees that still have access to your entire account. You may want to kick them out, or if you started working with someone new, you may want to give them access (with proper permission...
CPC? What is that? CTR? What does that mean? Impression share? Who am I sharing this with? There are many useful metrics within Google Ads to gauge how well your ads are performing. Unfortunately, Google has not made it very easy to find out what these metrics mean within the tool. Thankfully, we have created...