CPC? What is that? CTR? What does that mean? Impression share? Who am I sharing this with? There are many useful metrics within Google Ads to gauge how well your ads are performing. Unfortunately, Google has not made it very easy to find out what these metrics mean within the tool. Thankfully, we have created...
Is your law firm getting overwhelmed with emails and cold calls from lead generation companies trying to sell you local leads? Next time they call, take a moment and ask them where and how they are generating these leads. It is very likely that they are stealing the leads right from under you and selling...
When a law firm starts an engagement with our marketing agency, we always setup our reporting and infrastructure. This includes call tracking. We communicate the value of this during the “sales” process. I like to think it’s what makes our law firm marketing services more attractive than the competition’s. Once this setup has been completed,...
Back in October of last year, Mockingbird received another Cease and Desist Demand – this time from Jesse Brodsky at Lawyer’s of Distinction. Turns out he was miffed at our post “When the Top 10% Means Nothing” which exposed his company, Lawyers of Distinction’s Top 10% Award as a charlatan scam. In short, Jesse makes...
For this tutorial, I use examples and link to resources that explain how to transfer a domain name from GoDaddy to Namecheap. These specific examples will vary depending on which registrar you’re transferring from and which registrar you transfer to, however, this complete guide can serve as a basic outline for most registrars. Cool blog Robert, just...
Be honest: how many email accounts do you have? Now actually be honest: How many email accounts do you use? If your answer is “one” to both questions, congratulations! You win at the internet! If it took you a while to count, please read on. Logging in to tools is a major reason why many...
Short answer: Yes. Medium answer: It’s best practice for you to do so, but not required by law unless you do business in the state of California and/or target children under the age of 13. Long answer: Read on. What is a Privacy Policy? A privacy policy is generally a page on your website letting...
Picture this hypothetical website disaster: You are completely overhauling the website for your law firm. You switch domains, implement a beautiful redesign, and migrate all the content from the old site to the new one. One week after launching your new site and pulling the plug on the old one, you notice your traffic has...