I can’t tell if the parrot on the ball is dancing or in love. But Google thinks that Rick’s George’s legal technology blog is about parrots and tennis balls. We’ll come back to this later…. I’ve been reading LexBlog founder, Kevin O’Keefe’s anti-SEO commentary for years now and suffice to say, he and I sit...
We know what its like for the in-house law firm marketer. High expectations, huge responsibilities and an increasingly wide array of technical skills to maintain a “ninja” level of expertise in. You’re the sole marketer on an island surround by lawyers – wearing many hats with aplomb – Technical Problem Solver, Skilled WordPress Webmaster, Public...
Short answer: Yes. Medium answer: It’s best practice for you to do so, but not required by law unless you do business in the state of California and/or target children under the age of 13. Long answer: Read on. What is a Privacy Policy? A privacy policy is generally a page on your website letting...
I’ve been around Google for a long time… this is one of the Top 3 most concerning things I’ve ever seen coming out of Mountainview. In a quiet email announcement sent out to LSA advertisers, Google asserts that they have full access to use at their own discretion any content contained in a Local Services...
Starting the first week of March, we noticed a massive uptick on most of our sites for any query that included the search term “lawyer.” Sites that were relatively flat in clicks saw a sudden increase in action to the site, all for these lawyer-centric terms. The vast majority of these clicks are coming from...
The integration of SEO, artificial intelligence (AI), and voice search is not just a trend, it is the permanent future of SEO. This will reshape entire digital marketing strategies and change our perception of the balance between human imagination and the power of artificial intelligence. As an SEO professional since 2009, I’ve witnessed firsthand how...
Well, enough time has passed that I’m happy to share the results of Mockingbird’s experiment with the ever favorite Unlimited Vacation Policy. In short it sucked and I had to rescind it. We’ve regressed (kind of) back to that corporate, earn your vacation over time and use it as you see fit within the constraints...
Many of you have undoubtedly heard something about the brewing fight between WordPress.org and WP Engine, so we wanted to take a moment to put everyone at ease and let you know how this will or will not impact your Mockingbird hosted websites. Mockingbird has been hosting our websites on WP Engine since 2017 and...
