Google has quietly rolled out a new update that allows AI-automated calls to confirm the accuracy of the information listed on your Google Business Profile. If they find inconsistencies between your answers on the phone and your listed information, they will update your GBP based on what they receive during the call. Now, to Google’s...
For most law firms, marketing channel success is still measured by one embarrassingly outdated metric. Volume. How many calls came in? How many form fills did we get? How many chat leads hit the CRM? Many law firms simplistically view the primary drag on their growth to be the sheer volume of leads. If you’re...
I’ve been around Google for a long time… this is one of the Top 3 most concerning things I’ve ever seen coming out of Mountainview. In a quiet email announcement sent out to LSA advertisers, Google asserts that they have full access to use at their own discretion any content contained in a Local Services...
Starting the first week of March, we noticed a massive uptick on most of our sites for any query that included the search term “lawyer.” Sites that were relatively flat in clicks saw a sudden increase in action to the site, all for these lawyer-centric terms. The vast majority of these clicks are coming from...
The integration of SEO, artificial intelligence (AI), and voice search is not just a trend, it is the permanent future of SEO. This will reshape entire digital marketing strategies and change our perception of the balance between human imagination and the power of artificial intelligence. As an SEO professional since 2009, I’ve witnessed firsthand how...
Well, enough time has passed that I’m happy to share the results of Mockingbird’s experiment with the ever favorite Unlimited Vacation Policy. In short it sucked and I had to rescind it. We’ve regressed (kind of) back to that corporate, earn your vacation over time and use it as you see fit within the constraints...
Many of you have undoubtedly heard something about the brewing fight between WordPress.org and WP Engine, so we wanted to take a moment to put everyone at ease and let you know how this will or will not impact your Mockingbird hosted websites. Mockingbird has been hosting our websites on WP Engine since 2017 and...
GNGF Bought by Scorpion Well – the rumors from 2 weeks ago turned true… last week, Scorpion purchased digital legal marketing agency, GNGF (or Get Noticed, Get Found for those of you in the game for a while.) There’s been online forum chatter amongst their clients as to what this means. I’ve talked with 4...
