Putting Your Law Firm on the map

Law Firm SEO: Link Building for Lawyers

As a lawyer, you know the importance of networking. Link building utilizes networking and negotiating to increase your website traffic and your brand visibility.

Boost Your Law Firm’s Credibility with Strategic Link Building and Domain Authority

If you’re working with a new website or haven’t been actively working on link building, chances are your domain authority isn’t great. Your domain authority tells search engines that your website is trustworthy and provides users with the best experience. Low domain authority is likely to negatively impact your website rankings, hurting your business. (You can check your domain authority here.)

Mockingbird works with clients that have established websites and clients that are just starting out. We have link building and PR plans for firms both big and small, statewide and local.

When done right, link building is mutually beneficial and can help to build your client base. When done wrong, link building can cause your website traffic to crash, reducing leads and revenue. That’s why we do it right.
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SEO Strategies: What is Link Building Anyway?

Link building comes in a variety of levels and forms, but we’ll summarize it as “improving your domain authority by showing that more trusted websites will refer readers to you.” This improves your domain authority and web traffic while also providing content for other websites.

When developing a plan, we focus on the domain rating of the sites we work with, how local both businesses are, and how it might affect your domain authority. Early link building projects often include adding your URL to directories, paying to get your link featured in an article, and organizing scholarships that might get featured in local news. Your options will grow with your business. Larger firms get opportunities to be featured in national publications, which significantly improve their domain authority, but they had to work to get there.

Before we dive into optimizing your website, we conduct a comprehensive SEO audit to assess technical issues, on-page weaknesses, and opportunities for improvement. Our SEO experts review your site's structure, code, mobile-friendliness, and other factors to ensure it's fully optimized.

On-page SEO refers to the various elements on your website that can be optimized to improve search engine rankings. Our SEO experts will optimize title tags, meta descriptions, headers, images, and content to rank well and answer the needs of potential clients.

Link building remains one of the most powerful ranking factors in SEO. High-quality backlinks from reputable websites signal to search engines that your firm is credible and authoritative. Mockingbird acquires relevant links that increase your site’s domain authority and enhance your site’s SEO performance.

Different practice areas require unique SEO strategies. A personal injury lawyer in New York will have different needs than a family law attorney in a small town. At Mockingbird, we customize our SEO efforts, ensuring that your firm ranks highly for the services that matter most to your clients.

Keyword selection is one of the most critical components of SEO. Mockingbird uses advanced keyword research tools to uncover the most relevant and high-converting keywords for your law firm in your geographic location.

Having a consistent law firm name, address, and phone number (NAP) is a key element of local SEO. Inconsistent NAP data can confuse search engines and lead to lower rankings. Mockingbird ensures that your firm’s information is accurate across all relevant local directories like your Google Business Profile and Bing Places for Business.

Technical SEO refers to the behind-the-scenes elements of your website that affect its ability to be crawled and indexed by search engines. Mockingbird handles all the technical aspects of your SEO, from responsive web design for tablets and mobile to fast page load speeds.

At Mockingbird, We Don’t Just Perform SEO — WE MASTER IT!

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Customized to Your Needs

Link building is expensive and difficult to manage on your own, which is why Mockingbird designs plans based on practice area, firm size, and location. We handle your domain authority so you don’t have to.

Your firm is unique, and its publicity should be too. We understand that and will work with you to grow your business in a way that aligns with your values. If this sounds like something you’re interested in, contact Mockingbird today.
From custom SEO content creation to advertising language, we make sure that your firm’s online presence is both professional and legally sound. We also make sure your positioning and messaging is reflected in your efforts so your brand can build affinity as your practice gains ground in your market.

We deliver powerful and ethical Local Search strategies to elevate your visibility, optimize PPC performance, and safeguard your firm.

Mockingbird was founded by Conrad Saam in 2013, who previously ran marketing for Avvo and worked as an in-house search writer for Search Engine Land. Today, Mockingbird is a proven leader in legal marketing, law firm SEO, web development, and PPC advertising.

While other agencies offer pretty charts, Mockingbird delivers real results through a holistic, data-driven SEO approach. We focus on technical SEO, content, and backlinks—using both expert insight and AI tools for keyword research, audits, and analysis. Our strategy adapts proactively based on market trends and business intelligence.

Yeah, that’s what our SEO experts are here for! At Mockingbird, we are white hat to a fault. When we work with new clients, our SEO experts sometimes have to undo months or years of bad work done by a law firm’s previous SEO or past marketing agency. Each client’s problem is different, but we can go over your situation in more detail when you set up a free consultation.

We’ve done it before—especially with how visible AIO is on Google. Our strategy includes creating client-focused content that highlights your Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Using SEO tools, we identify relevant keywords and uncover AIO opportunities tailored to your law firm’s practice areas for stronger search visibility.

We deliver detailed Business Intelligence to track SEO performance—traffic, keyword rankings, and lead generation. Our insights go beyond reporting; they guide proactive, strategic decisions. We identify opportunities, refine strategies, and help your law firm grow and stay competitive in a dynamic legal market. It’s smarter, data-driven SEO.

Ready to Boost Your Law Firm’s Online Mojo?

Are you ready to unlock the full potential of your law firm’s online presence? Contact Mockingbird Marketing to set up a free consultation. With more than a decade of experience in law firm SEO and legal marketing, we’ll be your wingman in local lead generation. Let us help you attract more clients, rank better on SERPs, and grow your firm.
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