Visual Ads that are Creative and Effective

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Law Firm Video & Display Ads: Better Online Billboards

Great video and display ads might not lead to immediate conversions, but they keep your law firm in people’s minds. When that person needs a local lawyer, they’ll remember who to call if your ads are done right. Done wrong and, well, you’re as memorable as your previous Google password. Mockingbird is here to make sure your law firm’s first impression builds awareness in the moment and turns to affinity down the road.

How Mockingbird Helps Your Firm Create Lasting Impressions

Video and display ads give law firms the ability to reach clients at various stages of the funnel. High funnel users may not have an urgent legal need, but a memorable ad will stick in their minds to build your brand awareness. Thanks to user intent and behavior data, Mockingbird can target users strategically or remarket to people researching lawyers and law firms near them.

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Video and Display Ad Strategies: We’ve Got Your Creative and Data Bases Covered

At Mockingbird, we use data to develop effective videos, ads, and creative. We also use data to figure out what’s the best step to take in retargeting or developing new ads strategies. Our team of experts look at these ads holistically as we supplement your other legal marketing efforts while growing your law firm’s visibility.

Mockingbird’s team has experience with editing and video production. We know who to hire, what to shoot, how to edit footage, and other considerations when crafting original video content for your law firm’s ads.

Once we have your message, images, and branding set to go, our badass in-house designers can get to work on creating scroll-stopping custom banners and display ads that stand out and leave a lasting impression.

In addition to an experienced in-house designer, Mockingbird also has in-house content specialists. Our kickass content specialists can help ideate, draft, and create original scripts for your videos when needed.

When making video and display ads, we consider different sizes, formats, and presentations so your ads are ready to be shown on YouTube, TikTok, Facebook, Instagram, and other platforms.

Our team will let you know how your ads are performing and use our reports to help plan for your future needs. Using a data-driven Business Intelligence approach to your ads helps your law firm continue to grow, evolve, and identify opportunities before your competition does.

At Mockingbird, We Don’t Just Create Video and Display Ads —
WE INNOVATE THEM!

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Why Choose Mockingbird for Your Firm’s Video and Display Ads?

When you hire Mockingbird to manage your video and display ads, you’re not just hiring a team of skilled account managers who ensure your budget is being spent correctly. Obviously that rules, but you also get data-driven planners and thoughtful creatives who love to collaborate. Every member of our team is here to show everyone what your law firm has to offer.

From your fonts, logos, and messaging to your b-roll, our goal is to make sure a law firm’s ads feel approachable, relatable, and genuine. No cringe, no cliches, no talking heads under harsh fluorescent lights (or no lights at all), and nothing you’d be embarrassed to show your kid.

Most video ads get skipped because they’re forgettable or poorly produced. Our team helps law firms craft video ads with strong visuals, clear messaging, and a defined brand voice. The goal is to rise above the noise, capture attention fast, and build meaningful awareness that supports future conversions.

Display ads aren’t always meant to drive instant conversions. Often, their value lies in building brand recognition. We’ll assess whether your current ads align with your goals and pair them with stronger channels like search ads to drive more direct action—without losing the branding lift your display ads provide.

Yes. We’ve helped many firms clarify their brand identity. Our design and ad teams work together to create logos, visuals, and messaging that reflect your firm’s values. These assets power stronger ad creative that resonates with your ideal audience and builds trust—making your advertising efforts more cohesive and effective.

Most legal clients don’t convert on the first click—they take time to decide. Remarketing keeps your firm top of mind as they move closer to hiring an attorney. We’ll retarget past visitors with relevant messaging based on where they are in the funnel, increasing the likelihood of converting later.

We don’t rely on vanity metrics or recycled templates. At Mockingbird, we use Business Intelligence to analyze your market and position your firm strategically. Instead of backward-looking reports, we focus on forward-looking performance and build ad campaigns designed to convert—not just impress.

Ready to Give Your Video and Display Ads a Level Up?

Whether you need to up your ad game or you need help getting an ad campaign started, our team of experts is here to help.Contact Mockingbird Marketing today to set up a free, no-obligation consultation. We talk about your law firm’s experiences with video and other kinds of advertising, what worked and what didn’t, and how we can work with you and do better.
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