Build Up your Brand’s Social Media Reach

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Law Firm Meta Ads: Facebook and Instagram

Facebook and Instagram have more than 5 billion monthly users combined, which means a great reach in your local area if you do Meta Ads right. Mockingbird has more than a decade of law firm advertising experience, and we can craft campaigns for your practice that build awareness and affinity, attracting potential clients in the moment and down the road.

How Mockingbird Helps Your Firm Connect with Potential Clients

Facebook and Instagram ads are functional, but they're greatly improved by a more comprehensive campaign that focuses on visibility. We use your law firm, your experience, and your values to build awareness and affinity for people who don’t need your services yet but may in the future. It’s all about leaving a positive impression in people’s minds rather than giving them yet another excuse to mindlessly scroll on by.

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Meta Ads: We’ll Manage Your Facebook and Instagram Ads in a Holistic Strategy

When Mockingbird is in charge of a client’s Facebook and Instagram ads, we make sure to invest in fresh posting and retargeting as opposed to simply boosting your existing posts. We lift your brand through impressions and targeted audiences, and we develop unique ads that will catch people’s attention. This all works in concert with your marketing efforts on different channels.

Rather than increasing leads, think of your ads on Facebook as another way to increase your law firm’s visibility. A memorable ad presence on Facebook allows your law firm to reach people when they aren’t expecting it, and to keep your practice in mind in their time of legal need.

Legal advertising on Instagram is vital for reaching younger adults and improving law firm awareness. We’ll develop creative that communicates your brand identity and values in a visually and emotionally memorable way.

Facebook has roughly 3 billion monthly users and Instagram has roughly 2 billion monthly users, but the demographics on each platform differ. We can use demographic data to tailor your Meta Ads strategy to your law firm’s needs and goals.

Meta Ads offers powerful remarketing options through its custom audiences feature. You can create audiences based on website visits, app activity, or engagement with your Facebook content or Instagram content.

At Mockingbird, We Don’t Just Do Meta Ads —
WE DO THEM RIGHT!

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Why Choose Mockingbird for Your Firm’s Meta Ads?

Your agency should be on your side, especially when running ads on Facebook or Instagram. We have a track record of doing so, and we can stand up to Meta’s requests or settings when we notice they’re just trying to pad their bottom line with your spend. We’re here for you, and we’ll support you by sharing in-depth information on how you’re performing.

As your legal marketing wingman, we promise to only use Facebook and Instagram for good and the benefit of your law firm. Now as for what your uncle uses social media for, we can’t really help you (or him), but for what it’s worth, we do sympathize.

Mockingbird gives you full transparency and control of your ad strategy, backed by legal marketing expertise—so your budget drives results, not experimentation.

Many agencies focus on likes and impressions, but those don’t bring in cases. At Mockingbird, we prioritize cost per client and use Business Intelligence to build campaigns around real market data—adapting proactively to opportunities and challenges to help your firm grow effectively and efficiently.

That depends on your goals and, more importantly, your acceptable cost per client. If you’re building awareness in your brand, success generally means that you’re targeting and retargeting the right audience in your market that’s on Facebook or Instagram, and that it leads to cases. Remember that this is an investment that can take time depending on your practice and where people are in the funnel

Yes. While your social followers may know your brand, Meta Ads help extend your reach beyond them. These ads build awareness and trust with new audiences—like friends or family of someone in legal need—who may refer your firm when the time comes. Getting seen by the right people ensures you won’t be overlooked.

Legal decisions—especially in family law—take time. A single Instagram ad may not prompt a call, but it can leave a lasting impression. Remarketing on Facebook and Instagram builds trust and keeps your firm top of mind. Meta’s targeting tools help you reach the right audience with timely, relevant messaging.

Not a problem. We’ll pivot to other channels that will help you get an acceptable cost per client. This is why we never put all of your budget into just one channel. We can adjust as needed and use Business Intelligence to determine a better way forward based on changes in your market on social media demographics.

Ready to Improve Your Reach On Facebook and Instagram?

Is it about time you took a data-driven and more strategic approach to advertising on Facebook and Instagram? Contact Mockingbird Marketing tto set up a free consultation. Whether you’ve tried Meta Ads before or this is new territory to you, our team is ready to offer our insight and experience to your law firm’s marketing goals.
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