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Law Firm Microsoft Ads: Smart Supplement, Real Results

We’ve heard plenty of stories when it comes to undisciplined Google Ads campaigns. Many busy law firms sacrifice money, transparency, and autonomy to PMax without getting cases. The Google Partners at Mockingbird can create and manage a forward-thinking strategy, leveraging search ads, the display network, and YouTube while adjusting strategies based on your data and your market. Just don’t get us started about LSAs, okay?

How Mockingbird Helps Your Firm Spend Efficiently and Expand Your Reach

Many agencies treat Microsoft Ads as an afterthought. Not us. We view them as a key part of a diversified strategy that allows firms with limited budgets to stretch their spend further. Microsoft Ads work best when viewed as a supplement to Google Ads, not a replacement. Our campaigns are grounded in data, and always focused on your cost per acquisition.

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Microsoft Ads: A Complement to Google, Not a Competitor

Microsoft Ads deliver similar features to Google—custom targeting, detailed reporting, and robust audience segmentation—but on a platform with less competition. This means your law firm can bid competitively on valuable keywords at a fraction of the cost. Whether you're a solo practice or a multi-office firm, Microsoft Ads allow you to claim visibility without overpaying.

Because fewer advertisers invest in Microsoft Ads, your campaigns have more breathing room. That means better visibility, stronger click-through rates, and a greater chance of standing out in search results. It’s a strategic way to enhance your existing ad mix and make your budget work harder.

We optimize your Microsoft Ads campaigns using keyword targeting, location-specific strategies, audience segmentation, and strong ad copy. Our detailed performance reporting ensures you're never in the dark and always see how your budget is performing across campaigns.

We don’t just "also" manage Microsoft Ads—our team is experienced in both Microsoft and Google platforms. We bring the same standards of excellence to both. With unified strategy, reporting, and optimization under one roof, you get greater alignment and better results.

We use Business Intelligence to understand how your ads perform in context—against competitors, market shifts, and changing consumer behaviors. This allows us to adapt and fine-tune campaigns in real time, maximizing your cost per client.

Just like with Google, remarketing is key. We build audiences based on site visits, form fills, or even prior engagement. These users are already aware of your firm—and Microsoft Ads gives you another chance to convert them.

At Mockingbird, We Don’t Just Offer Microsoft Ads —
WE MAKE THEM WORK

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Why Choose Mockingbird for Microsoft Ads?

Mockingbird offers a team trained across both Google and Microsoft platforms. Our data-driven mindset, legal marketing experience, and in-house tech stack (including call tracking and fraud protection) mean that you’re never left wondering if your ads are working. We’ll help you make smart investments, grow your caseload, and maintain visibility without unnecessary spend.

While other agencies ignore or mishandle Microsoft Ads, we treat them as essential. We plan strategically, optimize consistently, and align campaigns with your practice goals. Our in-house team delivers integrated insights across both platforms.

Yes—especially. Because of lower competition and cost, Microsoft Ads can provide visibility and conversions even on a lean budget. They’re ideal for solo attorneys or small firms looking to grow steadily.

You should. They work better in tandem. Microsoft extends your reach to additional platforms, helping diversify your leads while staying within your cost-per-client target.

Absolutely. Our monthly reports include Microsoft campaign data alongside your other ad channels. We focus on transparency and actionable data.

We manage Microsoft Ads based on ROI and cost per acquisition, not vanity metrics. Our reports, call tracking, and analytics help you see what’s driving real results.

Ready to Supplement Your Strategy with Microsoft Ads?

Let’s talk. Whether you’re new to Microsoft Ads or looking to enhance existing campaigns, Mockingbird is ready to help your firm get the most from your digital advertising. Set up a free consultation today.
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