Howell & Thornhill
Case Study - Howell & Thornhill
Case Study - Develop Fresh Content to Increase Visibility
Keep Your Content Updated So You Can Grow in Your Market
35%
increase in search visibility
The Problem: What Can My Firm Do When Visibility Plateaus?
- Relevant content and regular updates make a major difference in organic search rankings and overall visibility. That’s especially true in a large area like Central Florida. Unfortunately, it had been several months since any new SEO content was published on Howell & Thornhill’s website. The ground for growth was solid, but seeds won’t sprout if you don’t plant them. The client’s visibility plateaued. This meant that an established 50-year-old brand wasn’t getting found by local accident survivors and families in need. Unfortunately, it had been several months since any new SEO content was published on Howell & Thornhill’s website. Seeds won’t grow if you don’t plant them. Visibility essentially plateaued, which meant that a 50-year-old brand wasn’t getting found by the people who needed them most.
The Solution: Creating and Publishing High-Quality SEO Content
- SEO Strategy: We developed a thoughtful SEO strategy using keywords relevant to the law firm’s practice areas and their part of Florida.
- Custom Content Creation: We created high-quality SEO content that answered client questions and touted attorney expertise as well as the firm’s long-established ties to the area.
- Consistent Content Publication: We made sure that completed SEO content went live so the law firm would reap the benefits of their investment.
The Results: What Can My Firm Do When Visibility Plateaus?
We published multiple new pages of outstanding SEO content. There’s been a dramatic jump in search visibility in just a few months, and we’ve continued to create and publish pages regularly. Howell & Thornhill’s gains are dramatic in the wider Central Florida area and the individual locations where its offices are based.
Develop Fresh Content to Increase Visibility