Skinner Accident & Injury Lawyers
Case Study - Skinner Accident & Injury Lawyers
Case Study - Business Intelligence as a Path to Growth
40% search visibility in a new market
40%
search visibility in a new market
The Problem: How Do I Pick the Right Market for My Firm to Grow?
- Skinner Accident & Injury Lawyers has grown considerably over the last few years, though they wanted to expand deliberately rather than picking a new market based on a hunch. With locations in West Virginia and Virginia, we needed to identify the right market to target based on proximity to existing offices, client demographics, and any competition that’s already in the area. Our goal was to build more momentum on the firm’s success so they could continue to best serve their expanding client base.
The Solution: Research-Based Organic SEO and Paid Strategy
- Performing Competitive Analysis: We used in-depth market analysis of the firm’s surrounding areas to identify opportunities and avoid dead ends.
- Creating Focused SEO Content: After identifying Strasburg as an optimal location, we created original SEO pages focused on that town and its area.
- Building Links at a Local Level: We went after local link-building opportunities in the area to increase visibility and build community engagement.
- Paid & Organic Marketing Integration: We complemented the organic SEO strategy with well-optimized paid ad campaigns for this location.
The Results: How Do I Pick the Right Market for My Firm to Grow?
Thanks to careful research and the implementation of our plan, Skinner Accident & Injury Lawyers went from no presence in Strasburg search results to 40% visibility over several months. This leap in visibility is part of the firm’s continued growth across all other markets. The success in the Strasburg market has paved the way for further and more ambitious expansion plans into Virginia. Once again, we’re researching the best path forward based on market trends, competition, and an optimal location for a new office.