Boost Search Visibility with Data-Driven SEO

Case Study - Boost Search Visibility with Data-Driven SEO

increase in search visibility in a crowded market

increase in search visibility

The Problem: How Does My Firm Compete in a Crowded Market?

A client we’ve partnered with since 2019 has offices in a major population center in their state. Their brand is well-known statewide, but the firm needed to figure out how to compete against thousands of other firms and attorneys in the area. Without a sound SEO strategy, it can be difficult for a legal practice to claim real estate on Google SERPs, climb up the rankings on the Map Pack, and remain competitive for popular search terms. This is where our expertise and use of Business Intelligence made a major difference.

The Solution: Comprehensive and Targeted Digital Marketing

Strategic SEO Content Marketing: We implemented high-ranking keywords while updating pages with fresh, informative content.
Google Business Profile Optimization: We ensured GBPs were created and maintained to enhance local search presence in the city.
Website Improvements: We made technical and UX improvements for faster load times, mobile responsiveness, and intuitive navigation.
Paid & Organic Marketing Integration: We complemented organic SEO with well-optimized paid ad campaigns by location.

The Results: How Does My Firm Compete in a Crowded Market?

Over the past two years, the law firm has expanded its online presence and client acquisition in its competitive market. It also continued to grow its base in a different city in the same state. Increased Online Visibility Based on position tracking, the firm’s visibility has grown from under 5% in early 2022 to over 12% by early 2025, representing a 5% increase in search visibility. As part of our ongoing partnership with the firm, we keep our logos off their websites and any creative. We help firms grow without taking the spotlight away from their efforts and the great work they do. It’s our way of boosting your visibility while we stay invisible. Growth in Website Conversions Conversions increased with the boost in visibility. From 2021 to 2024, the firm’s conversions shot up by 300%. Results like this reinforce the impact of strategic digital marketing and how that can translate into organic lead generation.