Drive Clicks and Conversions with High-Impact Video Ads
Case Study - Drive Clicks and Conversions with High-Impact Video Ads
Case Study - Drive Clicks and Conversions with High-Impact Video Ads
153%
increase in clickthrough rate
The Problem: How Does My Firm Start a Multi-State Mass Tort Campaign?
- Nationwide mass tort litigation requires a well-planned multi-channel campaign that can reach as many potential plaintiffs as possible. Bursor & Fisher, P.A. wanted a multi-state social media and video campaign for a wide-reaching mass tort issue involving a popular pharmaceutical. The firm would be competing with other major national brands as well as local practices with roots established in their respective states. While the firm regularly works on mass torts and class actions nationwide, it hadn’t attempted a campaign of this scope or scale before working with us.
The Solution: Informative and Far-Reaching Creative
- Original Ad Scripts: We developed original scripts with conversion-driven messaging and modular lines that allowed for multiple versions of an ad.
- Full-Service Video Creation: We worked with a videographer to shoot and edit original footage at the law firm and with paid actors depicting affected individuals.
- Traditional and Social Format Ads: We ensured that the finished creative was formatted for traditional video ads as well as social media platforms.
The Results: How Does My Firm Start a Multi-State Mass Tort Campaign?
Our original video units cut CPCs by more than half, doubled the click-through rate, and made the cost per engagement just a fraction of what it costs on a traditional advertising unit. We’ve seen notable engagement with these original video units in multiple states, helping Bursor & Fisher, P.A. compete with other national law firms as well as local legal practices based in those targeted states.