Collaboration with In-House Marketing Teams

There’s typically a love/hate relationship when in-house marketers work with outside agencies. Sometimes it’s a hate/hate relationship. But it doesn’t have to be that way. Mockingbird loves collaborating with in-house legal marketers. Together we can get more done, get more creative, and ultimately deliver better results for the law firm.

We Know the Challenges In-House Marketing Teams Face

The average in-house marketer at a law firm has huge responsibilities and even higher expectations. If you’re the sole marketing person at the firm, you also need to wear (too) many hats: Technical Problem Solver, Skilled WordPress Webmaster, Public Relations Provocateur, Creative Wizard, Advertising Expert, and Business Analyst.

It’s frankly too much for any single person to manage, which is why many in-house teams collaborate with agencies to help lighten the load. That’s good in theory, but some agencies try to hijack the goals of the in-house team, which can lead to unnecessary conflicts and setbacks. Projects get delayed, money is set aflame, and the resentment between the in-house team and the agency grows while results tank.

We’ll Transform You Into a Legal Marketing Superhero

While many law firms fully outsource their marketing to us, Mockingbird is happy to partner with firms that have an existing internal marketing team. Our team of experts provides the support that in-house marketers need to go from jacks-of-all-trades to superheroes.

We have built strong partnerships with numerous in-house heroes, and have seen those firms reap double the rewards for this collaboration. Our experts will focus on where we can help in-house marketers become the firm’s superhero instead of where we can take control.

While we can plan a comprehensive marketing strategy based on Business Intelligence and where your brand sits in the market, our data-driven insights will only be enhanced by your knowledge of how your law firm works, your messaging and positioning, and what values the firm embodies in the community.

Contact Us Today to Become the Hero Your Firm Needs

Are you interested in bringing out the best in your law firm and its in-house marketing efforts? We’d love to discuss cooperation and collaboration with you and what we can do to take your firm to new heights. If you’d like to discuss collaboration with our experts, contact us today.