Marketing for Criminal Defense Lawyers

As a criminal defense lawyer, you stand up for people who need the most and you also make sure the justice system works as intended. Unfortunately, you can’t do that without first making an impression in your field. It’s difficult to balance your responsibilities as a criminal defense attorney with the realities of digital marketing, but that’s where Mockingbird can help.

We Know the Challenges Criminal Defense Attorneys Face

The value of criminal defense lawyers can be seen in the competitive nature of their business, which is a runner-up to personal injury. This is especially true of firms that focus on DUI, DWI, OWI, or any other abbreviation for intoxicated driving, though the challenges persist for lawyers representing those charged with violent and white collar crimes.

There’s also the matter of retargeting for criminal law. It’s not a good idea to incessantly push those criminal defense ads in case a client has a shared laptop or a family tablet. Good judgement and discretion have to be carefully considered.

The saturation of the market means that good criminal defense attorneys often get lost in the crowd. It’s not hard to get lost either since so many criminal defense law firms struggle with their messaging positioning. How is your firm different from your competitor, and why should someone pick you over that more established name? These are brand identity and brand affinity questions we can help answer.

Messaging and Positioning for Criminal Defense Law Firms

When clients are looking for a defense lawyer, they’re looking for someone they can trust with their life. Your character is a crucial piece of your business that can easily get lost while doing nuts-and-bolts marketing.

At Mockingbird, we think who you are should be front and center. If your firm is new, already established, or you need to pivot or rebrand, not a problem. We’ll make sure you ditch the red tie and the power suit and find something that’s more authentic to you and your team and less like a stock photo.

All of our services are focused on your messaging and positioning so your brand can stand out among other criminal defense firms in your area and across all channels. More importantly, it gives your clients an authentic sense of who you are, what you stand for, and why they should trust you during the most difficult time in their lives. Those are the questions they’re asking and you should be able to answer.

Contact Us Today to Grow Your Criminal Defense Firm

The first step towards advancing your business is to invest in a comprehensive criminal defense marketing plan. Not every plan works for every firm, which is why we figure out what works best for you and your budget before we start. If you think your criminal defense law firm could use more clients, contact us today.