Law Firm Marketing Plans
We know that every law firm is unique and that each practice has different, largely foreseeable needs. You can’t expect a solo immigration attorney to have a growing business if their ad strategy is the same as a multi-office personal injury firm. That’s why Mockingbird’s experts curate law firm marketing plans to your firm, your clients, and your community.
Personal Injury Marketing
Far and away, personal injury law is one of the most competitive industries, especially with established names, national firms, or an ABS taking up space in your area. That means you need a massive budget and/or unique market that your firm can best serve. We develop law firm marketing plans that help you carve your niche so you can run your PI firm like a highly efficient, well-run machine.
Criminal Defense Marketing
Criminal defense is also extremely competitive, so spending more is worth less than spending smart. We focus on messaging and positioning so people know your name, what you believe in, and why they should feel an attachment to you when they reach out for legal help. Whether you’re doing DUI defense or white collar defense, our experts will make sure you connect with the people who could use your expertise.
Family Law Marketing
Family law is deeply personal for both lawyers and clients. It also takes time. People research divorce lawyers for a while before they finally make a decision. They may not pick your firm on that first phone call because it’s an emotional decision. Your messaging and positioning is make or break. Our experts will help you dial in the key aspects of your family law practice so you can attract clients in your market.
Immigration Lawyer Marketing
Immigration law firms are often confronted by the realities of their field—there are just too many potential clients and not enough time or funds to help them all. Yet given today’s political realities, the work you do on a daily basis is more important than ever. Mockingbird is here to help immigration attorneys do that inspiring work while balancing the realities of a firm’s budget and time.
Solo Attorney Marketing
Solo practices and small firms are a testament to your grit and determination, but it is a tough fight to get seen and keep afloat. Our experts are here to help you get the most out of your budget so your firm can be as cost-effective and low-maintenance as possible. You won’t have to worry about managing your own ads, link building, or local SEO. Our team has you covered so you can concentrate on what you do best.
Firms with Marketing Teams
If you already have an in-house marketing team, don’t worry—Mockingbird plays well with others. We’ve worked with a number of firms that have in-house marketing teams and we jump at the opportunity to better integrate with your firm. You’re doing great work as is, and our collaboration means we can transform you from an in-house factotum into a legal marketing superhero.