Putting Your Law Firm on the map

Law Firm SEO: Comprehensive Tech Audits or your Law Firm Website

The underlying infrastructure of your law firm website plays a vital role in the success (or not) of your ENTIRE digital marketing strategy. If it’s been years since your last website refresh our audit is likely to uncover a lot of opportunities for improvement. Additionally, if you’ve recently launched, or are about to launch a fresh new website, it might be worth the peace of mind to undergo our comprehensive audit and make sure you’re taking a step forward rather than 10 steps back.

Comprehensive Modular Audit for Deeper Insights

Our audit is intentionally modular, allowing us to evaluate each area of your digital presence independently. From your website structure and SEO to tracking configuration and ad performance, we inspect each component like a mechanic examining every piston and valve. This focused approach helps uncover inefficiencies, technical gaps, and missed opportunities. By breaking things down into core parts, we can provide targeted recommendations that improve performance, ensure alignment, and drive better results across your entire digital ecosystem.
Mockingbird works with clients that have established websites and clients that are just starting out. We have link building and PR plans for firms both big and small, statewide and local.

When done right, link building is mutually beneficial and can help to build your client base. When done wrong, link building can cause your website traffic to crash, reducing leads and revenue. That’s why we do it right.
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SEO Strategies: Comprehensive Digital Marketing Audit Breakdown

Our comprehensive digital audit leaves no stone unturned. We analyze benchmarking and historical data, and uncover your true online competitors—not just who you think they are. We assess site speed, conduct a full tracking/code review, and evaluate on-page SEO, paid ads, and local SEO, including attorney directories. We check content indexation, quality, and duplicate content. You’ll also get audits for analytics, Search Console, social media, mobile performance, DNS/security, subdomains, canonical tags, structured data, and key files like .htaccess and robots.txt—and more!

Before we dive into optimizing your website, we conduct a comprehensive SEO audit to assess technical issues, on-page weaknesses, and opportunities for improvement. Our SEO experts review your site's structure, code, mobile-friendliness, and other factors to ensure it's fully optimized.

On-page SEO refers to the various elements on your website that can be optimized to improve search engine rankings. Our SEO experts will optimize title tags, meta descriptions, headers, images, and content to rank well and answer the needs of potential clients.

Link building remains one of the most powerful ranking factors in SEO. High-quality backlinks from reputable websites signal to search engines that your firm is credible and authoritative. Mockingbird acquires relevant links that increase your site’s domain authority and enhance your site’s SEO performance.

Different practice areas require unique SEO strategies. A personal injury lawyer in New York will have different needs than a family law attorney in a small town. At Mockingbird, we customize our SEO efforts, ensuring that your firm ranks highly for the services that matter most to your clients.

Keyword selection is one of the most critical components of SEO. Mockingbird uses advanced keyword research tools to uncover the most relevant and high-converting keywords for your law firm in your geographic location.

Having a consistent law firm name, address, and phone number (NAP) is a key element of local SEO. Inconsistent NAP data can confuse search engines and lead to lower rankings. Mockingbird ensures that your firm’s information is accurate across all relevant local directories like your Google Business Profile and Bing Places for Business.

Technical SEO refers to the behind-the-scenes elements of your website that affect its ability to be crawled and indexed by search engines. Mockingbird handles all the technical aspects of your SEO, from responsive web design for tablets and mobile to fast page load speeds.

At Mockingbird, We Don’t Just Perform SEO — WE MASTER IT!

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In-Depth Technical Audit Powered by the Industry’s Best Tools

Our technical audits are powered by a robust combination of free and premium tools to uncover hidden issues and opportunities. We utilize Screaming Frog, Moz Local, Yext, WhiteSpark, Google Analytics, AdWords, GetStat, Google PageSpeed Insights, YSlow, WebPageTest, Pingdom, BuiltWith, Majestic, Ahrefs, Barracuda Penalty Tool, and more. Once complete, we present findings in a clear, business-friendly format with supporting reports, technical documentation, and a prioritized marketing roadmap. Our audits translate technical details into actionable insights for partners and decision makers. Ready to dive in? Let’s talk!

We deliver powerful and ethical Local Search strategies to elevate your visibility, optimize PPC performance, and safeguard your firm.

Mockingbird was founded by Conrad Saam in 2013, who previously ran marketing for Avvo and worked as an in-house search writer for Search Engine Land. Today, Mockingbird is a proven leader in legal marketing, law firm SEO, web development, and PPC advertising.

While other agencies offer pretty charts, Mockingbird delivers real results through a holistic, data-driven SEO approach. We focus on technical SEO, content, and backlinks—using both expert insight and AI tools for keyword research, audits, and analysis. Our strategy adapts proactively based on market trends and business intelligence.

Yeah, that’s what our SEO experts are here for! At Mockingbird, we are white hat to a fault. When we work with new clients, our SEO experts sometimes have to undo months or years of bad work done by a law firm’s previous SEO or past marketing agency. Each client’s problem is different, but we can go over your situation in more detail when you set up a free consultation.

We’ve done it before—especially with how visible AIO is on Google. Our strategy includes creating client-focused content that highlights your Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Using SEO tools, we identify relevant keywords and uncover AIO opportunities tailored to your law firm’s practice areas for stronger search visibility.

We deliver detailed Business Intelligence to track SEO performance—traffic, keyword rankings, and lead generation. Our insights go beyond reporting; they guide proactive, strategic decisions. We identify opportunities, refine strategies, and help your law firm grow and stay competitive in a dynamic legal market. It’s smarter, data-driven SEO.

Ready to Boost Your Law Firm’s Online Mojo?

Are you ready to unlock the full potential of your law firm’s online presence? Contact Mockingbird Marketing to set up a free consultation. With more than a decade of experience in law firm SEO and legal marketing, we’ll be your wingman in local lead generation. Let us help you attract more clients, rank better on SERPs, and grow your firm.
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