Putting Your Law Firm on the map

Law Firm SEO: PR and SEO haven’t always gone hand-in-hand…but they should.

In order to obtain high-quality links and citations, a well-thought-out approach to PR can be a key component in successful link-building campaigns and your overall SEO strategy.

Boost Your Law Firm’s Credibility with Strategic Public Relations

Link-building is an important component in establishing your website’s authority. Imagine two attorneys, practicing the same type of law, in the same city, with very similar websites and content. The website with the stronger backlink profile is more likely to win the top spot in organic search results.

However, when it comes to backlinks, quality is king. This is where public relations can play an integral role. By creating the right content and getting it in front of the right people and publications, we can cultivate unique and valuable connections that will result in links, mentions, and credibility.
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SEO Strategies: Strategic Link Building for Law Firms: Smarter Than Traditional PR

Executing traditional PR tactics can be difficult for law firms. Not every firm will need to focus on TV interviews and press coverage, but all firms can benefit from a link-building strategy built around their practice area and market. Mockingbird will create a plan tailored to your goals in order to naturally acquire links and citations to your site.

Before we dive into optimizing your website, we conduct a comprehensive SEO audit to assess technical issues, on-page weaknesses, and opportunities for improvement. Our SEO experts review your site's structure, code, mobile-friendliness, and other factors to ensure it's fully optimized.

On-page SEO refers to the various elements on your website that can be optimized to improve search engine rankings. Our SEO experts will optimize title tags, meta descriptions, headers, images, and content to rank well and answer the needs of potential clients.

Link building remains one of the most powerful ranking factors in SEO. High-quality backlinks from reputable websites signal to search engines that your firm is credible and authoritative. Mockingbird acquires relevant links that increase your site’s domain authority and enhance your site’s SEO performance.

Different practice areas require unique SEO strategies. A personal injury lawyer in New York will have different needs than a family law attorney in a small town. At Mockingbird, we customize our SEO efforts, ensuring that your firm ranks highly for the services that matter most to your clients.

Keyword selection is one of the most critical components of SEO. Mockingbird uses advanced keyword research tools to uncover the most relevant and high-converting keywords for your law firm in your geographic location.

Having a consistent law firm name, address, and phone number (NAP) is a key element of local SEO. Inconsistent NAP data can confuse search engines and lead to lower rankings. Mockingbird ensures that your firm’s information is accurate across all relevant local directories like your Google Business Profile and Bing Places for Business.

Technical SEO refers to the behind-the-scenes elements of your website that affect its ability to be crawled and indexed by search engines. Mockingbird handles all the technical aspects of your SEO, from responsive web design for tablets and mobile to fast page load speeds.

At Mockingbird, We Don’t Just Perform SEO — WE MASTER IT!

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Our PR Services:

At Mockingbird, our PR services are designed to elevate your law firm’s reputation and visibility. We combine traditional and digital strategies to ensure your message reaches the right audience. From community outreach and content development to press outreach, social media strategy, and media training — we help you build trust, credibility, and lasting connections.

We deliver powerful and ethical Local Search strategies to elevate your visibility, optimize PPC performance, and safeguard your firm.

Mockingbird was founded by Conrad Saam in 2013, who previously ran marketing for Avvo and worked as an in-house search writer for Search Engine Land. Today, Mockingbird is a proven leader in legal marketing, law firm SEO, web development, and PPC advertising.

While other agencies offer pretty charts, Mockingbird delivers real results through a holistic, data-driven SEO approach. We focus on technical SEO, content, and backlinks—using both expert insight and AI tools for keyword research, audits, and analysis. Our strategy adapts proactively based on market trends and business intelligence.

Yeah, that’s what our SEO experts are here for! At Mockingbird, we are white hat to a fault. When we work with new clients, our SEO experts sometimes have to undo months or years of bad work done by a law firm’s previous SEO or past marketing agency. Each client’s problem is different, but we can go over your situation in more detail when you set up a free consultation.

We’ve done it before—especially with how visible AIO is on Google. Our strategy includes creating client-focused content that highlights your Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Using SEO tools, we identify relevant keywords and uncover AIO opportunities tailored to your law firm’s practice areas for stronger search visibility.

We deliver detailed Business Intelligence to track SEO performance—traffic, keyword rankings, and lead generation. Our insights go beyond reporting; they guide proactive, strategic decisions. We identify opportunities, refine strategies, and help your law firm grow and stay competitive in a dynamic legal market. It’s smarter, data-driven SEO.

Ready to Boost Your Law Firm’s Online Mojo?

Are you ready to unlock the full potential of your law firm’s online presence? Contact Mockingbird Marketing to set up a free consultation. With more than a decade of experience in law firm SEO and legal marketing, we’ll be your wingman in local lead generation. Let us help you attract more clients, rank better on SERPs, and grow your firm.
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