Help your Firm Claim Valuable Space

atticus bird

Law Firm Google Ads: Essential Real Estate

We’ve heard plenty of stories when it comes to undisciplined Google Ads campaigns. Many busy law firms sacrifice money, transparency, and autonomy to PMax without getting cases. The Google Partners at Mockingbird can create and manage a forward-thinking strategy, leveraging search ads, the display network, and YouTube while adjusting strategies based on your data and your market. Just don’t get us started about LSAs, okay?

How Mockingbird Helps Your Firm Spend Wisely and Strategically

Way too many agencies talk about return on investment with regard to ads. That's bullshit, though, since Google Ads are an expensive investment, and focusing on ROI will leave your firm overlooking what works. Instead, we talk about your cost per client, what cost is acceptable, and we develop a strategy accordingly. Using data about your firm, your market, and your competitors, we spend smart rather than overspend or overcompensate.

Learn More

Google Ads: We’ll Optimize Your Ad Campaign to Get the Most Out of Your Budget

As a Google Partner, Mockingbird understands what works with an ad campaign, what’s less than optimal, and how to tailor a strategy that fits a law firm’s focus as well as its messaging and positioning. We'll work with you to make sure you’re getting the most out of your budget, and that the investment leads to clients over time rather than just impressions.

When running your Google ads, we make sure that your ad spend isn’t wasted on people who don’t need a lawyer. We can strategically target the right people in your market who are low in the funnel and more likely to become a client.

Your ads are fully optimized with the correct keywords, extensions, and reporting metrics to get the most out of your marketing investment. We follow best practices and avoid all of the shady tactics that some agencies use to look good

On the note of disreputable agencies, a lot of them are filled with grifters who inevitably run ad campaigns into the ground. Mockingbird is a Google Partner, which means we have certified Google Ads professionals working in-house who know what they’re doing and do it well every day.

With Business Intelligence, we can evaluate data about your firm, your competitors, and trends in your market. This information is crucial as we identify opportunities for growth and potential obstacles. A little intelligence can save you a lot of money.

Legal marketing is a long game, which means that some ads may be designed to build awareness over time rather than get a client immediately. We identify strategic opportunities to retarget and remarket your firm so potential clients know who to contact when they need a lawyer later on.

At Mockingbird, We Don’t Just Manage Your Google Ads —
WE MAXIMIZE THEM!

LET’S GET STARTED

Why Choose Mockingbird for Your Firm’s Google Ads?

Mockingbird has monitored the changes to SERPs over the years and how ads have become part of the landscape. Lawyers want to claim territory, but they also don’t want to get lost in all that noise. We know your monthly ad spend can eat up a lot of a law firm’s marketing budget, so we strive to make the most of what’s available with a focus on your cost per client.

At Mockingbird, we will let you know if a Google Ads spend doesn’t make sense for your budget or your goals, identifying other channels that are more cost-effective. We want you to save that money and use it effectively because unlike some companies, we promise we won’t be evil.

Maximize your budget with smarter Google Ads. Mockingbird prioritizes cost per client and honest strategy—no fluff, no waste, just results that support your firm.

Many agencies focus on justifying their fees with cherrypicked data, not growth. Mockingbird uses Business Intelligence to understand your market position and stay ahead of trends. Rather than looking back, we use real-time insights to adapt, evolve, and plan smarter strategies—ensuring your firm grows while others play catch-up.

It really depends on your firm’s goals and budget. Google Ads require a high upfront investment but can deliver value if the cost per client aligns with your expectations. More importantly, think of paid ads and organic SEO as complementary strategies—part of a larger, interconnected marketing effort that includes everything from billboards to digital campaigns.

Another either/or question. This depends on your goals and what you hope to achieve with your budget. Search ads can help you attract potential clients who are doing some research about legal services your firm provides, while display ads can help with awareness and potentially even affinity over time. We’ll use our data and experience to figure out what’s right for your firm and your goals.

Success with Google Ads begins by identifying your acceptable cost per client through campaign data. A strong intake team is key, especially for LSAs. As Google Partners, Mockingbird manages campaigns proactively, using negative keywords to reduce waste. We refine your strategy continually to help you reach your goals efficiently.

Sure! Mockingbird offers a no-strings-attached Google Ads audit to evaluate your performance based on your acceptable cost per client. We don’t just hand over a report—we walk you through the results and offer clear, actionable suggestions to help your law firm improve performance and avoid overspending on ineffective ad campaigns.

Ready to Make Your Google Ads Work for You?

Are you ready to work with a proven Google Partner? Contact Mockingbird Marketing to set up a free consultation. During this no-obligation discussion, let’s talk about how digital advertising can complement and enhance your current SEO and marketing efforts. We’re here to help you grow your firm.
Contact Us