What Does SEO Stand For?

SEO stands for Search Engine Optimization—a long-term digital marketing strategy focused on improving your website’s visibility in organic (non-paid) search engine results. SEO involves technical website enhancements, content development, local listings, backlink acquisition, and keyword targeting. For attorneys, SEO is about being found by clients who are actively searching for legal services online. With the right strategy, SEO can consistently generate high-intent traffic and long-term growth for your law firm.