Marketing for Family Lawyers
Family law attorneys help people through some of the most emotionally exhausting times of their lives. Divorces and child custody disputes can be fraught with complicated emotions, which is why clients look for lawyers who can offer peace of mind. Mockingbird is here to help your family law firm establish trust so clients know who to contact when they need help.
We Know the Challenges Family Law Attorneys Face
Family law cases are a complicated mix of blame, heightened emotions, and tenuous finances. Clients want to know that the lawyer they hire is the right one for their case. This means conveying your personality and values in an authentic way that connects with your market and the clients you want. That’s easier said than done.
It can also take time for someone to research a divorce lawyer and finally make a call. Again, big decisions, big emotions. Even when you have that person on the phone, they may not hire you on that first call. They’re feeling you out because they want to know who they’re hiring, how you make them feel, and if you can be trusted.
As for ad retargeting to keep your firm fresh in your market’s mind, that needs to be done carefully. Too many recurring ads for a divorce attorney on a shared laptop or tablet are going to raise eyebrows in a home and could turn away a potential client.
Messaging and Positioning for Family Law Firms
Your business is your life, and your clients’ lives are your business. Before they choose you, you have to make sure they know that you are the right person for them.
At Mockingbird, we focus so much on messaging and positioning when we work with family law attorneys. For your clients, this is a serious commitment, and we are eager to prove that you are the right choice because of who you are and what you stand for.
Over the years, we have helped numerous family law firms, large and small, grow their business through calculated Business Intelligence. With our help, these family law firms have been able to use data and competitive analysis to improve branding, plan ahead, and generate more cases. This is all a testament to how important awareness and affinity are to your law firm’s success.
Contact Us Today to Build Trust in Your Family Law Practice
Are you ready to take your family law practice to the next level? Mockingbird can develop a bespoke legal marketing plan that focuses on what you have to offer and why clients should choose you. If you’d like to learn more about our approach and how Mockingbird can help, contact us today.