No Objections, Just Results case closed
The Verdict Is In: SEO Wins You Can’t Appeal
At Mockingbird Marketing, we don’t just talk SEO strategy—we make it work like a charm. We mix time-tested strategies with a dash of digital sorcery to keep up with the internet’s ever-changing mood swings. Don’t just take our word for it—check out how law firms across the country went from invisible to irresistible online. The evidence is in, and spoiler alert: it’s all wins!"
Our mission is to make legal marketing effortless, effective, and enjoyable—because great law firms deserve great visibility.
Case Study - Howell & Thornhill
Case Study - Develop Fresh Content to Increase Visibility
Keep Your Content Updated So You Can Grow in Your Market
35%
increase in search visibility
The Problem: What Can My Firm Do When Visibility Plateaus?
- Relevant content and regular updates make a major difference in organic search rankings and overall visibility. That’s especially true in a large area like Central Florida. Unfortunately, it had been several months since any new SEO content was published on Howell & Thornhill’s website. The ground for growth was solid, but seeds won’t sprout if you don’t plant them. The client’s visibility plateaued. This meant that an established 50-year-old brand wasn’t getting found by local accident survivors and families in need. Unfortunately, it had been several months since any new SEO content was published on Howell & Thornhill’s website. Seeds won’t grow if you don’t plant them. Visibility essentially plateaued, which meant that a 50-year-old brand wasn’t getting found by the people who needed them most.
The Solution: Creating and Publishing High-Quality SEO Content
- SEO Strategy: We developed a thoughtful SEO strategy using keywords relevant to the law firm’s practice areas and their part of Florida.
- Custom Content Creation: We created high-quality SEO content that answered client questions and touted attorney expertise as well as the firm’s long-established ties to the area.
- Consistent Content Publication: We made sure that completed SEO content went live so the law firm would reap the benefits of their investment.
The Results: What Can My Firm Do When Visibility Plateaus?
We published multiple new pages of outstanding SEO content. There’s been a dramatic jump in search visibility in just a few months, and we’ve continued to create and publish pages regularly. Howell & Thornhill’s gains are dramatic in the wider Central Florida area and the individual locations where its offices are based.
Develop Fresh Content to Increase Visibility
Don’t Just Take Our Word for It—Our Clients Speak Fluent Awesome!
Everyone put in hard work to exceed that target, but it all seems easy and rewarding in hindsight. We’re proud as hell of this shared success.
Case Study - Skinner Accident & Injury Lawyers
Case Study - Business Intelligence as a Path to Growth
40% search visibility in a new market
40%
search visibility in a new market
The Problem: How Do I Pick the Right Market for My Firm to Grow?
- Skinner Accident & Injury Lawyers has grown considerably over the last few years, though they wanted to expand deliberately rather than picking a new market based on a hunch. With locations in West Virginia and Virginia, we needed to identify the right market to target based on proximity to existing offices, client demographics, and any competition that’s already in the area. Our goal was to build more momentum on the firm’s success so they could continue to best serve their expanding client base.
The Solution: Research-Based Organic SEO and Paid Strategy
- Performing Competitive Analysis: We used in-depth market analysis of the firm’s surrounding areas to identify opportunities and avoid dead ends.
- Creating Focused SEO Content: After identifying Strasburg as an optimal location, we created original SEO pages focused on that town and its area.
- Building Links at a Local Level: We went after local link-building opportunities in the area to increase visibility and build community engagement.
- Paid & Organic Marketing Integration: We complemented the organic SEO strategy with well-optimized paid ad campaigns for this location.
The Results: How Do I Pick the Right Market for My Firm to Grow?
Thanks to careful research and the implementation of our plan, Skinner Accident & Injury Lawyers went from no presence in Strasburg search results to 40% visibility over several months. This leap in visibility is part of the firm’s continued growth across all other markets. The success in the Strasburg market has paved the way for further and more ambitious expansion plans into Virginia. Once again, we’re researching the best path forward based on market trends, competition, and an optimal location for a new office.
Many agencies make big promises, but few deliver real results. At Mockingbird, we partner with you to focus on proven strategies, measurable growth, and transparent reporting—so your firm truly thrives.
You’ve probably seen Quite A Few companies online promising to grow your law firm...Here’s the Mockingbird Difference – we actually do it!
Case Study - Boost Search Visibility with Data-Driven SEO
Case Study - Boost Search Visibility with Data-Driven SEO
increase in search visibility in a crowded market
5%
increase in search visibility
The Problem: How Does My Firm Compete in a Crowded Market?
- A client we’ve partnered with since 2019 has offices in a major population center in their state. Their brand is well-known statewide, but the firm needed to figure out how to compete against thousands of other firms and attorneys in the area. Without a sound SEO strategy, it can be difficult for a legal practice to claim real estate on Google SERPs, climb up the rankings on the Map Pack, and remain competitive for popular search terms. This is where our expertise and use of Business Intelligence made a major difference.
The Solution: Comprehensive and Targeted Digital Marketing
- Strategic SEO Content Marketing: We implemented high-ranking keywords while updating pages with fresh, informative content.
- Google Business Profile Optimization: We ensured GBPs were created and maintained to enhance local search presence in the city.
- Website Improvements: We made technical and UX improvements for faster load times, mobile responsiveness, and intuitive navigation.
- Paid & Organic Marketing Integration: We complemented organic SEO with well-optimized paid ad campaigns by location.
The Results: How Does My Firm Compete in a Crowded Market?
Over the past two years, the law firm has expanded its online presence and client acquisition in its competitive market. It also continued to grow its base in a different city in the same state. Increased Online Visibility Based on position tracking, the firm’s visibility has grown from under 5% in early 2022 to over 12% by early 2025, representing a 5% increase in search visibility. As part of our ongoing partnership with the firm, we keep our logos off their websites and any creative. We help firms grow without taking the spotlight away from their efforts and the great work they do. It’s our way of boosting your visibility while we stay invisible. Growth in Website Conversions Conversions increased with the boost in visibility. From 2021 to 2024, the firm’s conversions shot up by 300%. Results like this reinforce the impact of strategic digital marketing and how that can translate into organic lead generation.