Conrad Saam | May 2, 2022
All Blog Posts
Lawyers: Your Email Marketing Channel (Might) be Dead
In May, Google started rolling out a new interface for gmail that organized email into five different buckets, accessed via tabs – including one marked…
Read More
Hot off the Press: Local Ranking Factors – Lawyer Edition
Every year, I’m honored to be among a handful of SEOs surveyed by local search expert, David Mihm to ID ranking factors that contribute to Local…
Read More
Legal Linkbait
Content is King - we hear this all the time wrt to search engine optimization, yet all too frequently I hear from attorneys suffering from…
Read More
Stop Sending Me Your Google Account Log In Credentials
I frequently speak with attorneys who are only too eager to hand over their log-in credentials for the Google Analytics account. Stop doing it. You…
Read More
You are Foolish if you run Google Adwords but not Bing Ads
[caption id="attachment_245" align="alignright" width="200"] Out with Captain Dan.[/caption] I went striped bass fishing in Cape Cod last week aboard the Salt Shaker. Captain Dan, who…
Read More
A Common Sense Law Firm Policy for Authorship
Authorship is the hottest new innovation in search. And like many changes that preceded it, authorship has the legal community spinning in circles trying to…
Read More
Hey Lawyers: Be (Very) Careful With Retargeting
I happened to glance at the screen while my 5 year old daughter was playing virtual dress-up. Hello "Goldberg Jones - Divorce for Men". Nice…
Read More
Your Ranking Report is a Dangerous Waste of Time
Lawyer: “We’re ranking really well, but our phone just isn’t ringing.” Me: “Well, how much traffic are you getting?” Lawyer: “I don’t know” You are…
Read More
Local Gets a Makeover: Google Knowledge Carousel
Yesterday, Google announced the most significant change to the user experience in Local search with the official launch of the "Knowledge Carousel". From Google: Click…
Read More