All Blog Posts

How to Find Your Link Building BFF
Bad links are bad, mmkay? Getting rid of spam and bad links to your site is a pain (we can help with that!), but avoiding…
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Counterpoint Guest Post: Social Media Done Well…..
Last week I wrote (another) anti-social media piece - Cute Kittens do NOT Generate Lawyer Business and received a disagreeing comment from Howard Iken. Howard's comment…
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Mockingbird is Moving to Months
Here at Mockingbird, we like to do things the right way, and from our humble beginnings, we’ve always thought operating on a four-week basis gave…
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Google moving (some) organic results above the map?
This is the second time I've seen this and thought it noteworthy. For a long time now, we've had ads, then Local, then organic (sadly…
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Cute Kittens do NOT Generate Lawyer Business
File this in the stupid social media column. I thought we had all learned that the number of FaceBook friends, Twitter followers, Google plusses, Snapchat…
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How to Write Website Copy for Diverse Practice Areas
For sole-practitioners and firms that handle a wide variety of case types, it can be challenging to win over visitors that expect a “specialist” rather…
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How to Share AdWords Access with an Agency
Once you’ve entered into a partnership with a digital marketing agency, whether you’ve signed agreements or agreed to an audit, you’re going to need to…
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How Voice Search May Be Hurting Your Advertising
In the past six months, virtual assistants have become the newest must-have tech device. Virtual assistants have been around for the past couple of years,…
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Get The Most From Your AdWords Search Terms: 2 [Simple] Tips
The number one reason I love Google AdWords (aside from us now being a Premier Partner) is that their advertising platform enables you to target…
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