All Blog Posts

The 4 Best Ways to Optimize for Local
The importance of local SEO has seemingly been emphasized to death, but I think you’ll find that we’ve barely scratched the surface of the importance…
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Your Clients are Your Best Advertisers
For both local and multi-office firms, client reviews are some of the most important aspects of a revenue-generating online presence. Surveys show that most consumers…
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3 Ways a Scholarship Can Help Your Firm (And How to Organize One)
Law firms are a part of the community just like any other local businesses, but that position has to be upheld. One easy and fun…
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Is Your Law Firm’s Site Affecting Your Ad Conversion Rate on Mobile?
As we’ve mentioned in the past, the world is seeing a shift toward more mobile usage. This holds for Google Ads as well. In 2019,…
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Are Google Ads Messaging Extensions Right for You
Google integrated extensions into Google Ads in 2016, providing a number of new options for businesses. One option that is currently available is messaging, which…
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3 Things a Customer Should See When They Land on Your Site
The journey from initial search to conversion is often a long and winding one. It starts with intent, wanders through research, and eventually lands on…
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Data is Useless without Insights: 4 Indicators You Should Know
Every decision you make when advertising is based on data and best practices that were formed by data. If you have a Google Ads account,…
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E-A-T: SEO 101
Researching how to produce the best content can lead a person down a rabbit hole of optimization. Countless articles explain how H1s and H2s can…
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BEDLAM Named One of the Top 11 Legal Conferences Lawyers Need to Attend
The first BEDLAM Conference took place only 8 months ago, and it's already gaining heat in the legal marketing world. Answering Legal recently dubbed BEDLAM…
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