For most law firms, marketing channel success is still measured by one embarrassingly outdated metric. Volume. How many calls came in? How many form fills did we get? How many chat leads hit the CRM? Many law firms simplistically view the primary drag on their growth to be the sheer volume of leads. If you’re...
We know what its like for the in-house law firm marketer. High expectations, huge responsibilities and an increasingly wide array of technical skills to maintain a “ninja” level of expertise in. You’re the sole marketer on an island surround by lawyers – wearing many hats with aplomb – Technical Problem Solver, Skilled WordPress Webmaster, Public...
I can’t tell if the parrot on the ball is dancing or in love. But Google thinks that Rick’s George’s legal technology blog is about parrots and tennis balls. We’ll come back to this later…. I’ve been reading LexBlog founder, Kevin O’Keefe’s anti-SEO commentary for years now and suffice to say, he and I sit...