About Mockingbird Marketing

Founded in 2013 by Conrad Saam, Mockingbird is a full-service marketing agency focused solely on the legal industry. Using data-driven solutions, we proactively create, measure, and refine all aspects of digital marketing. Our focus on Business Intelligence allows us to foresee opportunities that aggressively grow law firms of any size, any practice area, any location. We’ve got you covered

.

Prior to Mockingbird, Conrad spent six years as Director of Marketing for Avvo. He developed a deep understanding of search engine optimization (SEO), becoming an in-house search writer for Search Engine Land and giving talks on legal search marketing at conferences like PILMMA, the Injury Board, and Lawyernomics.

During this time, Conrad witnessed attorneys get overcharged, flimflammed, and lied to by marketing consultants and self-proclaimed search gurus. It became clear to him that many vendors deliberately complicated issues with technobabble so they could grossly overcharge lawyers for products that delivered little (if any) value.

Mockingbird was Conrad’s response. Instead of slapdash and half-assed solutions, Mockingbird offers a suite of effective solutions that work. Instead of multisyllabic technical jargon no one really understands, Mockingbird speaks in concrete business terms.

At Mockingbird, we’re upfront, honest, and our experience enables us to be extremely opinionated. We assess where to most effectively allocate your marketing dollar, customize a marketing strategy to achieve your strategic objectives, measure performance, and prioritize tactics that generate business, not meaningless up-and-to-the-right graphs.

We Are Your Legal Marketing Wingman

When you partner with Mockingbird, we work with you to develop forward-thinking marketing strategies based on your business goals.

Our Clients Receive Full Transparency and Ownership

Too many agencies build websites, write content, or launch advertising campaigns and never give their clients access and true ownership. We believe in full transparency and will never hold your marketing hostage.

Your website, your content, your Google Analytics, your ad campaigns, your call tracking software—it’s your data and your accounts, because it’s your business.

As a client, Mockingbird gives you ownership of your data, assets, and accounts. All we ask is that you give us access.

If our association comes to an end, your content, website, and assets are yours, and we’re happy to have collaborated with you.

Mockingbird’s 10 Commandments

These are the words and values we live by.

1. We Love Lawyers
   Attorneys who represent individuals are the primary counterbalance to corporate malfeasance, the greedy insurance industry, and the widespread abuse of police and political power. We are honored to play a small role in this system.
2. We are Responsible for Our Clients’ Livelihoods
   Our performance dictates if our clients can pay their mortgage, their staff, and their kids’ college tuition.
3. Don’t Make Clients Happy—Make Them Successful
   Don’t pander to misguided strategies or humor foolhardy requests from clients just to keep them happy. We will argue with a client instead of wasting their money.
4. Proactively Deliver Bad News
   Things don’t always go right. Our job is to proactively uncover problems and keep clients informed.
5. White Hat to a Fault
   Don’t engage in unethical marketing. We are in business for the long term, as are our clients.
6. Speak in Business Terms, Not Technical Jargon
   Our job is to drive our clients’ business, so we focus our conversation on business terms instead of a confusing technical lexicon that is frequently used to cloud an issue.
7. Don’t Ask Clients What Their Budget Is, Tell Them What Their Investment Needs to Be
   Our job is not to squeeze as much revenue out of our clients as possible. Instead, we define their budget and then squeeze as much marketing out of their investment as possible.
8. Done Is Better Than Perfect
   The perfect website is never launched. We push projects forward into completion and then iterate on improvements to maintain momentum.
9. Explore Cutting-Edge, Rely on Tried and True
   Technology tends to obsess over the newest new thing. We spend less than 5% of our time obsessing on the latest fads unless we can use them with purpose and to deliver results for clients.
10. It May Not Be Our Fault, But It Is Still Our Problem
    The only finger pointing we engage in is pointing to ourselves as the solution.

A Word on All of the AI Birds

The use of AI imagery on this site is deliberate. We believe the future of digital lives in embracing technology, not being afraid of it. And there is a fundamental difference between cutting edge and bleeding edge.

With proactive and careful human oversight, AI can make our PPC bidding strategies more efficient, generate content variants more quickly, analyze trends in our extensive/multi-source data warehouse, and, yes, even generate amazing imagery of mockingbirds looking badass.

Mockingbird has always been at the forefront of legal technology. Back in the days of Matt Cutts, we designed the first ever legal-specific Intake Management Software (Ignite) were one of only two Google Premier Partners focused exclusively on lawyers, and introduced Dark Social to the legal marketplace.

While we won’t post pics of lawyers with seven fingers or automate vapid social media posts, we look for every opportunity to lean into AI to give our clients an unfair advantage over their competitors with luddite agencies.

4 Things Mockingbird Will Not Do

Some agencies will say or do anything to get you to sign on, but that’s not the Mockingbird way. We’ll do a lot for our clients, but we always ask ourselves, “What would Atticus do?” (Or maybe in this case, “What won’t Meatloaf do?”) These are four things we simply won’t do if you’re one of our clients.

1. Work with Your Competitors
   Take just one date to the prom.
2. Black Hat SEO
   These shortcuts may work for a while, but once Google catches you, the penalties are devastating.
3. Guarantee Results
   If an agency ever guarantees to “Get you #1 on Google,” it’s probably a scam. Run.
4. Add Our Logo to Your Footer 
   Your site should promote your law firm, not our marketing agency.