Why Every Lawyer Needs a Podcast—How Lawyers Are Building Authority and Referral Networks Through Podcasting

Session I – What Lawyers Should Think About Before Starting a Podcast – Conrad Saam and Gyi Tsakalakis

Before launching a legal podcast, lawyers should approach the process strategically, as discussed by Conrad Saam and Gyi Tsakalakis on Lunch Hour Legal Marketing. Start by defining a clear purpose whether it’s to attract clients, build authority, or grow referral networks—and align the podcast with broader marketing goals. Authenticity matters: Speak like a real person and focus on addressing your audience’s challenges rather than showcasing your résumé. While consistency remains crucial, so do frequency and length, shorter, weekly episodes tend to outperform longer, less frequent ones. Repurpose content into blog posts, clips, and social media to boost visibility, and invite guests to expand your influence. Begin with simple tech and always maintain ethical boundaries by avoiding legal advice and using clear disclaimers. Finally, measure impact not just through downloads but through client-reported attribution, recognizing that podcast exposure often leads to branded search behavior rather than direct landing page visits.

Key topics to be discussed:

• Know your “Why”
• Be human and authentic
• Focus on the audience, not yourself
• Be consistent
• Make it strategic
• Promote the hell out of it
• Leverage guests
• Don’t overthink the tech
• Stay ethical
• Track results

Session II – Podcasting for Legal Professionals: Navigating Ethics, Branding & Compliance – Benjamin Gold

As legal professionals increasingly turn to podcasting to share stories, educate the public, and build their brands, it’s essential to balance creativity with compliance. This session will focus on how to start and sustain a legal podcast, with particular emphasis on compliance, ethical considerations, and effective content strategy for law firms. Attorney and Lawyer Stories founder Benny Gold will break down recent changes to ABA Model Rule 7.2 and evolving state regulations around legal marketing. Participants will explore how to ethically and legally create podcast content, craft compliant calls to action and disclaimers, and build a strong brand voice without crossing ethical or legal boundaries. This session is ideal for lawyers looking to amplify their message while staying firmly within the lines of professional responsibility.

Key topics to be discussed:

• Understanding the latest changes to ABA Model Rule 7.2
• Ethical and legal boundaries for lawyers on podcasts
• Avoiding the unauthorized practice of law (UPL)
• Crafting effective and compliant CTAs, disclaimers & disclosures
• Branding without overstepping
• Launching and sustaining a legal podcast

Date / Time: August 28, 2025

• 1:00 pm – 3:50 pm Eastern
• 12:00 pm – 2:50 pm Central
• 11:00 am – 1:50 pm Mountain
• 10:00 am – 12:50 pm Pacific