Marketing for Solo Attorneys
You got yourself through law school, found your specialty, and started your own small firm. Now you have to deal with Morgan & Morgan, Behemoth & Leviathan, or an ABS that’s just come to town. How can you compete when you can’t outspend? Mockingbird can help solo practitioners and small law firms stand out in a crowded market. We’ll give you the tools you need not just to survive but to win.
We Know the Challenges Solo Attorneys Face
As a solo attorney, your budget is so little but it means so much. It’s crucial that every dollar counts to grow your business. DIY marketing is untenable given the realities of running a legal practice. Solo practices can’t afford an in-house marketer let alone a team, which means going to an agency for help.
The thing is, underhanded agencies can smell desperation and will take advantage of solo attorneys and small law firms. These kinds of agencies will promise a lot but fail to deliver anything except some graphs and a bill. That leaves solo firms deeper in debt and more likely to fail.
Mockingbird won’t prey on solo practices or small firms because we fundamentally love lawyers and what they do. It’s also a point of pride when we can help David, Esq. take on Goliath & Goliath LLC.
We’ll Keep You from Burning Your Kid’s College Fund
We believe in our clients. When they do well, so do we. That’s why we are devoted to growing your business with whatever starting budget you may have. This is also why we never work with competing law firms in your market that would undercut your efforts as a solo practitioner. Our business isn’t based on having the most clients, it’s based on having the best clients.
When working with solo practitioners and small firms, we use Business Intelligence to figure out where you currently sit in your market. We can use that information to proactively dial in the right messaging and positioning that will connect with potential clients in your area. We’ll use multiple marketing channels to reach that audience, and leverage the channel where you have an advantage to avoid a red ocean battle.
Contact Us Today to Grow Your Business as a Lawyer
The first step in becoming the law firm you want to be is to know where you stand right now. Mockingbird can help you avoid false starts and costly mistakes so you can continue to do what you do best. Let’s look forward together. If you’d like more information about our marketing plans for solo attorneys and how Business Intelligence can help you, contact us today.