Marketing for Personal Injury Lawyers

Personal injury is competitive, crowded, and brutal. Without a marketing expert at your side, your law firm is going to get lost in the crowd, chewed up, and turned into fertilizer. At Mockingbird, we’ll help you identify that unique market your PI firm can serve and give you the tools you need to run your legal practice like a highly efficient machine.

We Know the Challenges Personal Injury Attorneys Face

You can’t do an average job and expect to grow your firm in a personal injury space. You just can’t. Personal injury is a high-risk, high-reward game, and you need to have your own operational efficiencies dialed in.

Lawyers can spend thousands on advertising. If you’re in a saturated market, your ads might wind up being expensive noise. For a PI law firm, that is unacceptable. Your business revolves around maintaining a high volume of clients, not throwing your money into the void and hoping for results. That goes double if you take cases on a contingency.

There’s also a lot of fraud and spam in personal injury that firms have to deal with, like false reviews and fake offices. The industry can be dirty and underhanded, but with good strategy and Business Intelligence, Mockingbird can give you the upper hand.

We’re Ready to Adapt and Adjust Your Marketing Plan as Needed

When you hire Mockingbird, you’re giving your personal injury law firm the support it needs to grow, compete, and thrive, even against major national players in your market or an ABS. We’ll find your niche in your market that plays to your strengths, whether it’s a focus on your geographic location, the demographics of your client base, or the local Spanish-speaking community if you’re a bilingual firm.

There are many underhanded agencies that work to conceal where the money is going and charge personal injury firms for services that aren’t yielding cases. The law firm ends up paying for nothing but a bunch of reports that make the agency look good. At Mockingbird, we never let this happen.

When we see that a service isn’t helping, we let you know and adapt your plan based on Business Intelligence, a proactive and data-driven approach to marketing. We look at all of your marketing channels rather than just one, and consider how to best serve your market and amplify your message. Our services aren’t meant to cost our clients any more than they gain in new cases.

Contact Us Today and Start Seeing Gains at Your PI Firm

At Mockingbird, we know the value of a good personal injury lawyer. That’s why we are always excited to work with them and help them stand out in their markets. We’ll figure out a bespoke marketing plan for your PI firm that helps distinguish you from your competition. If you would like to learn more about how Mockingbird can help your firm, contact us today.