Translating Raw Data into your roadmap

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Business Intelligence: Reports for the Future

Most agencies think of reporting as homework they’ve got to turn in at the end of the month. They get a good grade if they have enough graphs that go up and to the right. At Mockingbird, we view this data as a roadmap for the future, a way to identify changes and trends in the market and proactively adjust strategies to benefit your firm. For us, Business Intelligence describes your strategic reality and therefore defines your marketing tactics.

How Mockingbird Helps Your Firm Proactively Strategize

Your current agency may be maximizing their profits instead of improving yours by cherrypicking last month’s numbers. Not Mockingbird. Business Intelligence provides objective analysis of your current efforts while dynamically looking ahead at your market and competition. We’ll tell you what's going great, spot pain points that are bleeding your bank account dry, and make sure you adapt before it’s too late.
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Deep Market Trend Analysis: We’ll Make Sense of Your Data to Plan Ahead

We don’t expect you to be fluent in digital jargon, which is why Mockingbird makes Business Intelligence work for you. Our reports include which channels drive leads, actionable insights, and meaningful metrics like cost per inquiry. With all your data in one place, our system enables detailed market trend analysis that helps optimize your current strategies and make adjustments as needed. If you ever have questions, you can always contact your dedicated Client Success Manager.

With comprehensive data integration, we programmatically collect data from major marketing platforms like Google Ads, Facebook, and law firm intake management systems every day, ensuring up-to-date insights and full data coverage.

We provide a centralized report for all marketing sources on a monthly, quarterly, and annual basis. This matches data from all your trackable sources to your intake management system, offering a complete, real-time view of your marketing efforts.

We provide tools for cross-channel performance comparison of campaigns across different marketing channels (e.g., Facebook Ads vs. Google Ads), helping legal practices identify the most effective platforms and strategies.

If you don't have an existing visualization tool, we can help by providing custom visualization dashboards, making it easier to interpret complex data and make informed decisions.

With insights from hundreds of legal clients from across the country, the Mockingbird team is rich with useful and relevant information, enabling enhanced decision-making and data-driven problem solving.

We track competitors in your market. We have their benchmarks, we know what they’re up to, and we know where you’re underperforming and overperforming by comparison. Knowing who entered and left your market and what they’re spending can help you identify new opportunities or adjust your strategy so you’re not left in the dust.

At Mockingbird, We Don’t Just Offer Business Intelligence — WE EMBODY IT!

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Why Choose Mockingbird for Your Business Intelligence?

Business Intelligence is more than some emails with out-of-context screenshots about last month’s numbers. We’ve mentioned the roadmap already, but this is our opportunity to avoid setbacks and potentially get ahead of your competitors. A lot of agencies are just looking month to month so they can do their graph homework, but we want to be able to see what’s ahead and plan accordingly. Let’s put it this way: Business Intelligence helps law firms take control of their future. We’ll parse metrics together and develop creative solutions that meet your firm’s needs.

With Business Intelligence, we’re 98.4% sure that Mockingbird offers the best reporting available in the legal marketing landscape. (The other 1.6% is because we haven’t evaluated every report out there. But we’re close. 😉)

Mockingbird offers the best reporting available in the legal marketing landscape.

A lot of agencies and advertisers rely on theories to build their campaigns, but theories and data don’t always overlap. Mockingbird’s Business Intelligence is built on relevant data from your firm, your market, and your competition. We get a holistic view of what’s actually going on rather than just relying on vibes and hoping the data matches.

For standard and full-funnel reporting levels, you will receive performance reports and a strategy call with your Client Success Manager. During these calls, feel free to ask questions and figure out the best way to adapt to your data. We’re happy to help you plan ahead based on your performance and your market.

Mockingbird won’t just send you a report and an invoice with our billable hours. Business Intelligence means regular discussions to review performance and dynamically adjust strategies accordingly. We want to talk with you about what’s working, what isn’t working, what’s changing, and how we can look ahead.

Markets and tech move on their own schedule. Any time you have a question between your scheduled calls, you can reach out to your dedicated Client Success Manager for answers. Mockingbird is here to offer data-backed answers so you can plot the best course of action for your law practice.

It depends on what the graphs track and if that translates into clients. So many agencies will report meaningless metrics just to look good and get your money. But ask yourself: did those bars and lines actually get me clients and cases? If not, up and to the right is just a trend on paper rather than the direction your law firm is actually moving.

Ready to Be Proactive About Your Firm’s Future?

Want to find out where you are in your market, what the competition is up to, and plan the best path forward? That’s what Business Intelligence is all about. Contact Mockingbird Marketing to set up a free initial consultation. We’d love to hear about your law firm’s goals and outline different routes we can take to help you achieve them.
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